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Apple stores getting ready for OSX Lion rollout

The Apple audience are patiently waiting on OSX Lion to be released and the latest news shows that the operating system is said to be at the retail stores, ready for showroom floor placement.

Macintosh news site sources are also claiming that AppleCare support staff are receiving training on the new features of Lion, so they can educate the public.

The developer version has been in the wild for some time now and meaning that there is already a lot of feedback available online if you look in the right places. So far, it seems mainly positive which is exactly what Apple will want to be reading.

Apple store: image credit Kitguru

Apple may come under attack for some of their product pricing, but no one will be able to complain about OSX Lion, as it will be retailing for only £20.99. This seems like a bargain to us, especially when versions of Microsoft Windows 7 can cost almost £170 inc vat.

Appleinsider wrote a report which says that software will be available on the Mac App Retail Store on Wednesday 8.30am E.T. We aren't sure if the UK will get the new operating system at the same time however it looks as if Apple will also be releasing the new MacBook Air models on the same day.

OSX Lion features over 250 new features, with one of the main talking points being the new ‘LaunchPad' interface, which is taking some design ideas from the application launcher in iOS. One of Apples main goals is to ‘merge' some of the design features of both iOS and OSX. Therefore if people switch between their computer and mobile device, the learning curve is minimal.

Kitguru says: Will it roar? At that price, it is going to be hard for it to fail.

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3 comments

  1. it would be marvellous if Microsoft would take this pricing on board. even if they halved the price of their software. they would surely still make huge profits and might even deal with less warez situations.

  2. Microsoft make their profits on software, apple dont. its a different business model. Apple mainly sell hardware.

  3. I get the point, but its not completely true.

    both companies make profits on software and hardware. Microsoft charge massive amounts for their software and Apple don’t. Not for operating systems anyway.

    For apple, the OS is a minor part of buying the hardware. Microsoft dont really sell hardware apart from consoles and sub standard MP3 players so they need to sell software at much higher prices.

    In actuality however they could drop their software prices by 30% and still make huge billion dollar profits. its extortionate. That said, I dont agree with Apple’s hardware pricing either, they are no better.