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Nvidia UK PR rep Ben Berraondo has spoken with UK news site THINQ_ and has claimed that the latest JPR report is an ‘irrelevant metric'.
According to thinq_ Berraondo didn't deny the findings, but he says that the company has drawn some misleading conclusions when marketing the report to analysts. “The JPR data reports on overall graphics shipments which is no longer a relevant metric for Nvidia since we exited the chipset business.”
Berraondo then used figures from rival analyst Mercury Research to show a maintained lead in discrete GPU's, the main focus for Nvidia. He added “As the figures show we’re the leader in discrete graphics and there is also a healthy growth projection for the discrete GPU market.” It really is as simple as that.
What we do see however is that Mercury Research also show a four percentage drop quarter on quarter. Additionally, the 65 per cent share in the discrete desktop graphics market has dropped to 59.4 percent for Nvidia. Doesn't look like he commented on that however.
KitGuru says: Somewhere between the truth and a lie, there's “spin.”
He looks like a mafia hit man. lol.
Looks more like Bill Murray when he does his “lounge lizard” routine.
I get the impression he thinks he is tom cruise.
They have a point, the report was slightly slanted but analysts do need to factor in the market in their reporting. ITs interesting to see nvidia fighting the claims so passionately. they generally just ignore what they dont want to accept.
Regardless, they are dipping in the market. AMD are winning the DX11 battle. it takes a little more than ‘spin’ to prove otherwise.
The market looks healthier for them down the line, but they will be going head to head against not only ARM, but Intel. its not going to be easy. I cant help but feel that perhaps the gaming audience have had enough of constantly updated graphics cards. AMD are actually more at fault for releasing tons of cards than Nvidia, but its saturation.
Look at Apple, a few products a year, and they claim everything. more is not always better.