Apple announced sales declines in recent months for their iPod devices. It makes sense that a wide audience are using their iPhones for media playback. According to reports from TUAW, Apple may kill the iPod Shuffle and iPod Classic devices. Their unnamed sources claim that both devices may be killed before the end of the year.
TUAW claim their source isn't an analyst, so we would make an assumption that it is an industry insider.
They say “Obviously we can't divulge our source, but it is NOT an analyst. Most of us listen to analyst predictions with the proverbial grain of salt (or bag of salt). We feel pretty confident that Apple will soon discontinue the shuffle and classic, and we see few changes coming for the iPod touch — unless you're super excited about it being available in white. The nano will then become Apple's lowest-end iPod (we've heard nothing about a price drop, however) and the iPod touch will remain a premium iPod with its current form factor intact.”
The iPod has been suffering from a lack of interest thanks to iPhone updates and the release of the iPad 2 in recent months. With the press receiving emails from Apple for the October 4th event, it is interesting to see not even a single mention of the iPod range, at all.
Cnet summed it all up a few days ago “But if you can put sentimentality aside, it's really not a bad time for Apple to stick a fork in the iPod.”
Kitguru says: iPod range had its day?
The ipod classic has a UI out of the ark, totally unsuited to handling 20,000 songs… and yet I have two. How else to store 300Gb of music on the move?
If they kill it and bring out something new, that’ll be welcome.
I’ve been arguing for a new high capacity music/video storage multi-device with a camera on it too for years. It would be niche market, but music on the phone is useless when you dock it and your half way through a symphony your phone rings…