Back in July, we reported on a leak which claimed that Microsoft was planning to wind down its console sales in EMEA regions, instead wanting to push potential customers towards Game Pass. It seems Microsoft might also take a similar approach with the Middle East.
As reported by known Saudi Arabian journalist ‘Albsimi’ in a now deleted tweet, the rumoured upcoming portable Xbox handheld will not launch in the Middle East when it does arrive – with Microsoft instead planning to focus on PC Game Pass and accessories.
Microsoft has always performed the strongest in the USA. Even so, this generation has been a bit of a wash for Microsoft, with PS5 sales estimated to have dwarfed Xbox’s – even in the US.
As such, it makes sense that Microsoft is trying to re-strategize. It’ll be interesting to see how this pans out.
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KitGuru says: Are you living in the Middle East? What do you think of the report? Is Microsoft admitting defeat? Let us know your thoughts down below.