While every game company spends big to make its stand more attractive than the next, the marketing people who create GamesCom exhibits are not shy of using plain, old-fashioned biology. Here's a second selection of the booth babes being used to pull punters on to stands. Don't worry ladies, you haven't been forgotten – KitGuru has included some firm, pink beef at the end of the article.
In no particular order, here's our second mini-gallery from the hallowed halls of GamesCom 2012 in Cologne.
CaseKing (owners of Overclockers UK) don't mess around when it comes to hiring ladies for their stand. OcUK will have a big presence at i46 - we can but hope that the same rules of Booth Babe Quality will be applied in Telford!
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CaseKing are all about the multi-core approach. Why hire one Playboy Booth Babe,when you can hire two. KitGuru's editorial team can't think of an argument against it. None.
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Crytek seemed to hire cute booth babes for GamesCom 2012 - and then arm them heavily. Unfortunately, despite packing heat, they seemed to be lacking a killer's confidence.
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You'll need to decide for yourselves if the ladies of Navyfield: Conqueror of the Ocean are the best booth babes in town, but these few good (wo)men certainly win a prize for cutest uniforms
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They might be cute and smiling, but checking the muscles on these Tekken babes' arms, we'd happily surrender
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These ladies are, officially, the Thrustmasters of GamesCom 2012 - armed with Ferrari wheels and everything
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Well, we promised some ‘beef' at the end of the article – and here it is. Pink, just the way you like it ladies.
One hundred percent pure man. Honest. We checked under the skirt and everything.
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KitGuru says: GamesCom has a lot for everyone, eye candy included – but the reality is that game play is the real focus and it's easy to see why almost 300,000 hard core enthusiasts attend.