Sometimes a CEO will open his mouth and make a controversial statement. Sometimes these statements get marked down in the annals of history, remembered decades later. Sometimes these statements can come back and bite the CEO on the ass. Michael Dell knows that feeling very well.
In October 1997, Dell founder and CEO Michael Dell stood in front of thousands of IT executives and was asked what he would do if he was in charge of Apple. He said “What would I do? I’d shut it down and give the money back to the shareholders.” Ouch.
This was enough to fuel the Apple fire and Steve Jobs said a few months later ‘We’re coming after you, you’re in our sights.”
Fast forward to 2006 and Apple passed Dell in market value, $72.13 billion versus $71.97 billion.
How has it panned out between 2006 and the present day? How has the battle between Dell and Jobs been recorded ‘financially'?
• 2X: On July 27, 2007, Apple’s value doubled that of Dell’s, $127.81 billion vs. $63.65 billion, respectively.
• 3X: On December 6, 2007, Apple’s market value passed 3 times that of Dell’s, $165.66 billion vs. $54.42 billion, respectively.
• 4X: On May 01, 2008, Apple’s market value quadrupled that of Dell’s, $158.66 billion vs. $38.97 billion, respectively.
• 5X: On February 12, 2009, Apple rose $2.60 to hit a market value of $88.37 billion or 5 times that of Dell’s $17.52 billion.
• 6X: On October 20, 2009, Apple rose $11.21 to $201.07 to hit a market value of $180.12 billion or more than 6 times that of Dell’s $29.97 billion.
• 7X: On January 26, 2010, Apple gained $7.57 to $210.64 to hit a market value of $189.72 billion or more than 7 times that of Dell’s current $27.03 billion.
• 8X: On May 21, 2010, Apple gained $1.95 to $239.74 to hit a market value of $218.12 billion or more than 8 times that of Dell’s current $25.84 billion.
• 9X: On June 1, 2010, Apple gained $6.89 to $263.77 to hit a market value of $240.01 billion or more than 9 times that of Dell’s current $26.29 billion.
• 10X: On September 9, 2010, Apple gained $1.60 to $265.37 to hit a market value of $242.43 billion or more than 10 times that of Dell’s current $24.21 billion.
• 11X: On September 23, 2010, Apple rose $3.79, or 1.32%, to $291.54 to hit a market value of $266.34 billion or more than 11 times that of Dell’s current $23.81 billion.
• 12X: On January 27, 2011, Apple rose $0.26, or 0.08%, to $344.11 to hit a market value of $317.02 billion or more than 12 times that of Dell’s current $26.02 billion.
• 13X: On August 26, 2011, Apple rose $9.86, or 2.64%, to $383.58 to hit a market value of $355.61 billion or more than 13 times that of Dell’s current $27.29 billion.
• 14X: On September 20, 2011, Apple rose $1.82, or 0.44%, to $413.45 to hit a market value of $383.31 billion or more than 14 times that of Dell’s current $27.15 billion.
• 15X: On February 15, 2012, Apple rose $14.03, or 2.75%, to $523.49 to hit a market value of $486.78 billion or more than 15 times that of Dell’s current $32.37 billion.
• 16X: On february 29, 2012, Apple rose $8.43, or 1.575%, to $543.84 to hit a market value of $505.75 billion or more than 16 times that of Dell’s current $31.35 billion.
• 17X: On March 12, 2012, Apple rose $3.27, or 0.60%, to $548.44 to hit a market value of $512.33 billion or more than 17 times that of Dell’s current $29.94 billion.
• 18X: On March 19, 2012, Apple rose $9.94, or 1.70%, to $595.51 to hit a market value of $553.29 billion or more than 18 times that of Dell’s current $30.61 billion.
• 19X: Today, March 26, 2012, Apple rose $10.93, or 1.83%, to $606.98 to hit a market value of $565.93 billion or more than 19 times that of Dell’s current $29.43 billion.
Kitguru says: This proves a point, it is sometimes best just keeping your mouth shut.