Google CEO talks up importance of sub-$250 Android tablets

This week Google CEO Larry Page answered a question about Google's strategy going forward regarding Android tablets. Naturally, this is a topic of high interest to many considering increased retail strength and importance tablets from the green machine are enduring. Page is excited by the current Android tablets already available and believes firmly in Google's decision to pursue a single hub for applications and media with Google Play.

“I think that we're very excited about tablets. I think, you know, there's a number of Android tablets out there. Obviously, we have strong competition there as well. I think you've seen us really invest substantially in things like Google Play, which really gives you great access to entertainment, media, books and videos and so on, as well as the apps. And we think that's an important component on what we're doing.”

Larry Page also goes on to mention the success of cheaper Android-based tablets such as the Amazon Kindle Fire, Samsung Galaxy Tab 2 7.0 and the currently unannounced but highly anticipated Nexus tablet from a Google/Asus partnership. He stresses the importance of holding the lower end of the tablet market, while also hinting that Android 5.0 Jellybean may hold some pleasant surprises for cheap Android tablets.

“I think there's also, obviously, there's been a lot of success on some lower-priced tablets that run Android — maybe not the full Google version of Android. But we definitely believe that there's going to be a lot of success at the lower end of the market, as well, with lower-priced products that will be very significant. It's definitely an area we think is quite important and that we're quite focused on.”

Kitguru says: While profit margins may not be as great on cheaper tablets, they will be sure to turn a profit through the Google Play Shop.

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