BitTorrent teams up with author for promotion

BitTorrent Inc has announced that it is joining forces with author Tim Ferriss in order to promote his new book, off the back of US book retailers stating that they wouldn't sell anything that was published through Amazon.

Unfortunately for Mr Ferris, that's where his latest book, “The 4-Hour Chef,” was published, meaning his real world sales could suffer. However, BitTorrent Inc. is hoping to help combat that with promotion through the torrent platform. The specifics of how it will work have yet to be officially announced, but it's been suggested that torrent users will have access to some sort of unique content that won't be available elsewhere.

“The nature of publishing has fundamentally changed,” offered Tim Ferriss in discussion of the partnership. “The business models and marketing must change to reflect what consumers want, and these wants can be harnessed to hugely benefit the content producer: the writer, the musician, etc. BitTorrent is a technology and ecosystem that is part of this sustainable future for content. There's no turning back, and I want to embrace the change-makers.”

“Tim has been disruptive and inspirational,” stated Eric Klinker, CEO of BitTorrent, Inc. “He is also a visionary who understands that solving the problems in the content businesses means embracing digital technologies like BitTorrent as we strive to make digital media more viable for artists and fans.”

The release also detailed how BitTorrent Inc. felt that it had helped other artists, mostly musicians, through cooperation between them and the company. They include: Counting Crows, Pretty Lights and Death Grips.

KitGuru Says: This seems like a good way to leverage contemporary technology to promote a publication, while simultaneously giving the middle finger to US retailers that aren't embracing the future. What do you guys think?

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