Motorola has just announced that its highly anticipated Moto 360 smartwatch will go on sale from today for £199 in the UK and $249 in the US. Initially, only two leather strap versions will be available although all metal versions of the device will be coming before December, which will cost $299/£249.

In a slightly disappointing turn, it doesn't look like Motorola's ‘Moto Maker' service can be used here to customize your watch to stand out from the crowd.

You will be able to buy separate straps for the watch if you feel like making a change somewhere down the road. Leather straps will cost $29.99 while metal straps will cost $79.99, UK pricing on these has yet to be revealed.

Alongside the Moto 360, the company also announced the successor to the Moto X smartphone, which will feature a 5.2 Inch 1080p display and a quad-core 2.5GHz Qualcomm Snapdragon 801 chip, all powering Android 4.4.4 KitKat. The smartphone will go on sale for £419.

Availability information is currently unavailable but keep an eye out as these devices will hit retail today.

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KitGuru Says: The Moto 360 is arguably the nicest looking smart watch so far and because it blends in like a normal watch, more people will likely buy it. However, wearable tech isn't all that necessary for most people so it's hard to tell whether this device will truly take off or not. What do you guys think of the Moto 360? Would you buy one?

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