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Google admits interest in Nexus devices has dwindled

Google has admitted that sales of its most recent Nexus devices, the Nexus 6 smartphone and Nexus 9 tablet, have been sluggish, lowering the company's revenue a bit. Google commented on this during its first-quarter earnings call, during which the company noted a “decline” in sales of Nexus devices.

So far, neither the Nexus 6 nor the Nexus 9 have managed to match the success of the Nexus 7, which Google has actually discontinued and will no longer sell through the Play Store. Google CFO, Patrick Pichette said: “Other revenues grew 23 percent year over year to $1.8bn, but were down two percent quarter over quarter, driven by year-over-year growth in the Play Store, offset by declines in Nexus and the currency fluctuations.”

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What we can take away from this is that the Nexus 7 has been Google's most successful tablet so far, which was likely largely down to the price. The Nexus 7 was the best option for Android users wanting a reliable tablet but didn't want to spend the amount of money that an iPad would typically cost.

Unfortunately, since then, Google has underwhelmed with the Nexus 6 and Nexus 9. Not many people want the Nexus 6 due to its large size and price increase over the Nexus 5. On top of that, Google did not help matters by botching its own launch, leaving customers without a way to purchase the smartphone for weeks after its announcement. When the device finally did come in to stock, it sold out within minutes.

While the Nexus 9 had a better chance in the market, it still could not live up to the Nexus 7, which may be why Google has chosen to stop selling it.

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KitGuru Says: Google has discontinued its two best-selling Nexus products- the Nexus 7 and the Nexus 5. It is clear that the company's new approach to the Nexus lineup is not paying off. It will be interesting to see if Google makes changes to this at the end of this year.

Via: The Inquirer

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3 comments

  1. So can the “N7 Phone” be 5″ again?

  2. Not surprising. I bought the N4 and N7 due to their price as well, I’m not interested in a high end phone/tablet for a high end price, and Nexus was a great alternative where you’d get a good phone (although it certainly had its design flaws, both my N4 and N7 had to be replaced within their first year) for a good price.

  3. I owned a Galaxy S followed by a Nexus 4 and have now moved on to a Nexus 5 which is pretty much the same overall size only with a larger screen. I also have a Nexus 7 and went from 1st Gen to 2nd Gen. In each case I bought lightly used devices although I bought my wife a new Nexus 5 for her birthday and passed on my Nexus 4 to my lad who owned a Moto G. There’s a fair amount of Nexus love in this household, thanks to their quality and value for money. It saddens me to say I have no interest in Nexus 6 or 9 partly due to their size but mainly the doubling of the price.