While the race to 4G was played out over months and years – far longer than expected and necessary – the real wars are only really beginning now everyone is getting close to releasing their own nationwide 4G networks. Expecting O2's new price plans to do pretty well, Vodafone is heading it off at the pass, by offering customers an extra 4GB of data if they have a 4G plan with the mobile operator.

Vodafone's deal applies to any new customers as well as anyone currently running a Vodafone 4G contract that was signed up for in the past twelve month. This bonus is also added on top of the three free months of unlimited data Vodafone offers.

As Wired points out, the reason behind this move and the real danger for these companies is coming from much smaller network Three, which plans to offer unlimited 4G data plans to customers, a first for a mobile provider. Of course this is the type of package all of them will offer in the years to come, but these things are a slow drip feed and take time before they're widely accepted.

It wasn't that long ago we were all topping up £10 to get just 300 free texts.

The deadline for these new packages is the end of October, so if you want those extra gigabytes, you don't have forever to sign up.

KitGuru Says: It's been ages since I switched provider. I've been with O2 since I was about 15. What about the rest of you? Do you switch up when you hear of a good deal?

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