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Apple may have put its TV streaming plans on hold for the time being but the company isn't quite done negotiating with studios just yet. It has come to light this week that Apple is apparently in talks with major movie studios in an effort to get new films to hit iTunes just a few short weeks after first hitting the cinema, which would cater heavily to those who prefer to watch films at home.
So far, Apple is said to be in talks with 21st Century Fox, Warner Bros and Universal Pictures, according to Bloomberg's sources. Some studios are currently pushing for rentals on services as soon as two weeks after a film debuts at the cinema, though these would cost quite a bit more than a standard film rental.
Apple wants this deal in particular as while iTunes has long been a dominant force in music, it is less popular for movie and TV show purchases. On top of that, the video streaming space is packed with competition right now. Studios appear to be keen to get films to households quicker but could end up going with another platform rather than iTunes.
According to those familiar with these talks, pricing could end up landing anywhere from $25 to $50, which is expensive but could still work out being cheaper than heading to the cinema for families in particular.
The idea of releasing movies for home viewing quicker has been knocking around since earlier this year, when Napster founder Sean Parker said he wanted to set up a streaming service that would allow users access to box-office films for £35 a pop.
KitGuru Says: I'm not a huge fan of going to the cinema these days but the wait for a home release can sometimes be a bit too much. Quicker rentals would be a great option for many, though not everyone will be happy with the proposed pricing model. Would you guys like to see studios get movies on to streaming services faster, even if it cost extra?
Seems useless to me; who is gonna pay $25 to see a movie at home, when you can pay the same or less to see it on the big screen? Unless you’re a really big group (5 or more) and in those cases, one could argue that the value of the cinema far outweighs the small savings of viewing it at home. Particularly in the case of spectacle movies like Star Wars, any Superhero movie, etc.
I’ll stick to Cinema if I want to see the latest movies.
not all cinema are equal, and some people absolutely hate the experience. only one anywhere near where i live has bad service, bad screens, and likely hasn’t been cleaned since the 80s. as such i stopped going to the movies years ago, and would actually appreciate a service like this.
But would you really pay $25-$50? It seems like an awful lot of money just to see a movie when it’s released.
would like the option, don’t really plan on using it though (mostly because i hate apple). but lets be honest, is it that much more expensive then the movie theater? i’ve seen tickets sell $10-$15 a pop, and then they happily screw you at the concession stands. paying $35 for a movie could fairly easily break even if you’ve got 2 people watching it.
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Again, it’s not about price alone: it’s the surplus value of the theater experience. The sound and screen that nothing at home can compare to. Seeing Star Wars on the big screen is not the same a seeing it at home, not by a long shot.
At home I’m willing to pay a few Euros to stream a movie, a bit more to buy it. But 25-50 just to see it once on a 28″ screen with stereo sound (and I have a great receiver and speakers) is just not worth it.
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