Home / Software & Gaming / Console / Summer’s Xbox Games Showcase breaks records for company

Summer’s Xbox Games Showcase breaks records for company

Summer Game Fest 2023 has come and gone, and to many, the standout showcase was Microsoft with its Xbox + Starfield Direct. The console manufacturer has now revealed that not only was the showcase well-received, but it was viewed by almost 100 million people.

Sharing the news via the official Xbox Wire blog, Jerret West, the CMO for Xbox said “It’s been a little over a month since fans around the world enjoyed the Xbox Games Showcase and Starfield Direct and we’re delighted to say that, within seven days of the broadcast, we saw over 92 million views across our first ever double feature, trailers, and segments from the shows.”

This number is said to represent an increase of 38% when compared to 2022’s show, meaning that it has now become “the highest rated and most-viewed show for Xbox, ever!”

On YouTube, the official Xbox stream for the Direct currently sits at 3.3 million views. Of course, this doesn't account for any co-streams or views from individual game trailers. Microsoft is typically seen as the 3rd place console manufacturer, but while this may be the case, compared to their own metrics Xbox is doing just fine. It will be interesting to see how the next direct fares in comparison.

Discuss on our Facebook page HERE.

KitGuru says: What did you think of the Direct? Did you watch it live? What was your favourite announcement at the show? Let us know down below.

Become a Patron!

Check Also

Dave the Diver gets Yakuza: Like a Dragon crossover DLC

Dave the Diver has gone on to become one of the biggest indie games on …

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!