Home / Tech News / Featured Tech News / Embracer Group plans to spend Billions on more acquisitions

Embracer Group plans to spend Billions on more acquisitions

In the past few years, we have seen the video games industry consolidated into fewer but larger publishers, with holding companies growing faster than ever as all manner of developers and publishers scramble to acquire as many studios as is legally possible. Embracer Group is one such company, and according to them, there are no plans to slow down.

Since the beginning of 2020 Embracer Group has made 62 different gaming acquisitions, totalling more than $8 Billion spent by the Holdings Company. In a report by The Financial Times, CEO of Embracer – Lars Wingefors  – discussed these acquisitions, and the notion of future ones.

According to Wingefors, Embracer will not only continue to acquire more studios, but they are doubling down on it, claiming that they plan to acquire equally as many studios in the future months and years.

Discussing the reason for such rapid and engulfing growth, Wingefors said “If you can make one game, you have a big business risk but if you make 200 games, like we do, the business risk is less”.

Embracer’s reasons for making so many acquisitions makes sense from their perspective, however it does run the risk of turning the video games industry into an oligopoly where a few large companies reign supreme. Art requires freedom, and so hopefully Embrcer Group will give its developers the freedom they need to create.

KitGuru says: What do you think of Embracer’s statement? Are you concerned about industry consolidation? Should more regulations be created? Let us know down below.

Become a Patron!

Check Also

Game Freak announces Pokemon Champions for mutltiple platforms

This year's Pokemon Presents stream didn't have too many surprises but Game Freak did announce …

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!