Ubisoft is having a particularly rough year. At this point, the company has lost over 80 percent of its market value since 2018, and shares have dropped further following the delay of Assassin's Creed Shadows, as well as the announcement that Star Wars Outlaws did not sell as well as anticipated. Now, Ubisoft's Board of Directors is launching an investigation into the company. 

Ubisoft's Board has opted to launch a full review of the company in order to figure out exactly where things are going wrong. Ubisoft's sales have been steadily dropping for years at this stage and while almost any clued-in gamer could tell you why, Ubisoft has struggled to move on from its formulaic open world game design and produce anything truly innovative. While Ubisoft's open world titles were once a novel concept, nowadays, there is much more competition in the space and many games simply handle the concept better.

with Ubisoft's board launching this investigation, they aim to identify areas where they can become more efficient and better please the player base to the benefit of stakeholders and shareholders.

Ubisoft CEO, Yves Guillemot, did also comment on the situation, saying “I want to reaffirm that we are an entertainment-first company, creating games for the broadest possible audience, and our goal is not to push any specific agenda”, seemingly to directly address the ‘go woke, go broke' crowd.

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KitGuru Says: In my mind, trying to create games for the ‘broadest possible audience' is what got Ubisoft into this position. If Ubisoft survives all of this, I do hope that we see a return to franchises like Splinter Cell and Prince of Persia, and far fewer ‘open world' titles, or at the very least, fewer open world titles that feel like a copy/paste job when directly compared. 

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