Landfall Games made the bold decision to make its new game, Content Warning, free to claim on Steam during its launch day. This quickly led to millions of players claiming the game, but it has also helped sales grow, with the new game amassing 1 million sales following the 24-hour free period. 

At its launch, Landfall offered Content Warning for free during the first 24 hours, with the intention of charging for the game after the debut. This strategy resulted in a concurrent player count of 204,439 on Steam in the first 24 hours.

Bring out the party poopers!

Content Warning has now sold 1M copies on top of the 6.6M players that got the game for free! ?

Thank you all so much for liking our scary Iill game ♥️ pic.twitter.com/7zBUW40VJk

— Landfall (@LandfallGames) April 13, 2024

Nevertheless, the launch approach has paid off, as the small team of developers behind Content Warning announced impressive sales numbers. In addition to the one million copies sold, the game was acquired by 6.6 million gamers during the free launch period that lasted 24 hours.

It's a remarkable achievement for a game created by a small team of individuals and released on April Fools' Day, as per Landfall's tradition. If you haven't grabbed it for free during the launch campaign, you can get it now for £6.69/€7.79/$7.99 on Steam. The game has been rated by over 7,400 players, of which 92% recommend it.

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KitGuru says: Did you get Content Warning for free? Are you still planning to get it even if you missed the launch campaign?

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