The box the drive comes in has a windowed front so the drive can be seen with the model, capacity and the fact its 3D NAND clearly marked. The rear of the box has a very small specifications panel along with panels displaying system requirements and box contents. The remainder of the rear panel of the box is covered with multilingual marketing points.
The enclosure is made of metal with a rubber outer ring to help absorb any bumps and scrapes. The USB 3.1 micro Type-B port sits quite deep inside the enclosure which helps prevent accidental damage to the connector with a cover that sits snugly into the opening in the drive's rubber surround.
All that's is bundled in the box beside the drive is a USB 3.1 Type A to micro Type-B cable which is a little on the short side and a quick start guide. The guide also gives the URL where the ADATA HDD to Go utility can be downloaded from.