Fractal normally keep their box artwork clean and simple, so we are glad to see this hasn't changed. A large image of the product takes up half of the front of the box.
The rear of the box covers some of the key selling points.
Inside is a felt bag of modular cables. a mounting bracket, cable ties, literature on the power supply and a power cable. The ‘ultraflex' cables really are not a gimmick, they are very genuinely very soft and malleable – making them easy to route during a system build.
The ION SFX 650G (650W model) ships with an extra PCIe 6+2 pin cable and an extra SATA cable.
The power supply itself is protected in a large piece of foam, and wrapped in a soft bag.