It seems a general rule of thumb with motherboards is that the bigger the box the more premium the product is. This is definitely the case with the Gigabyte X299 Aorus Gaming 7 which comes in a suitably large box with ample room for the accessory bundle.
The packaging is a feast for the eyes with no end of features to contemplate on the marketing-heavy box, to help you come to terms with the money expended on the motherboard perhaps?
The first part of the bundle includes a User's manual, multi-lingual installation guide, various stickers and labels, a case badge and driver/utility DVD.
The second part includes a rear I/O shield, G-Connector for the front panel connections, WiFi antennae, a WiFi antennae retention cover, a 2-Way SLI bridge (GC-SLI2P), LED strip extension cable, two RGBW extension cables, two thermistor cables, M.2 screw kit, Velcro cable ties and a rather stingy four SATA III cables.