The ASUS packaging always gives a concise summary of the standout features for any given product. In this case for the ASUS ROG Strix X470-F Gaming the highlighted features are its M.2 heatsink, USB 3.1 front panel connector, pre-mounted I/O shield and RGB headers.
The bundle includes the usual documentation, driver/utility DVD and stickers as well as some M.2 screws (not pictured), SATA cables, cable ties, RGB LED cables and an SLI bridge.