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Word from the channel has reached KitGuru that Gigabyte is keen to increase its share of the Intel mainboard space for 2010, and it’s prepared to get aggressive on price to make it happen.
Gigabyte is one of the only mainboard manufacturers that’s able to stand toe to toe with Asus. In December 2006, Asus’ solution to that competition problem was to form a new company, but the union did not last long. Asus came out of the partnership very quickly and around the Core i7 launch, the P6T mainboard owned the high end space.
Over the past 18 months, Gigabyte has been running its R&D teams at maximum speed, 24×7 and the results have been impressive. But having solid engineering is just half the picture, especially with the global economy being as fragile as it is. Right now, Gigabyte’s sales enforcers seem to have been told ‘Take no prisoners. Do whatever you need to do, just make sure you get the deal’.
KitGuru says: Competition in the mainboard space is a great thing. It should be noted that Gigabyte is as weak in the AMD space as it is strong in the Intel market. We welcome this move by Gigabyte. Let’s hope these discounts filter through to the enthusiasts sooner rather than later.
sounds like desperation on the part of Gigabyte to me. When you go in low, there’s no profit. Beware of cheap goods, something has to give when one mkes no money.
Gigabyte can do what the want. On top of i7 range ASUS Rampage II/III Extreme and quite old MSI Eclipse SLI owns everything. 3 best boards so far for X58 and GG is nowhere.
GG UD9 is prime example of pointless product unless you are one of number crunching nerds building PC(s) only to run benchmarks. If you buying now mobo for i7 then R3E is best buy – best PCI-Express slot placement, most flexible and practical, least powerhungry and as a bonus Intel NIC while other running poor Relateks. Perfect, in pretty much, every way – only thing which is missing is Asus Xonar in the bundle.