While most of the PC using population is content snoozing around with 1600MHz memory, ADATA has just moved the goal posts a little bit higher. KitGuru pulls out a stop watch to investigate.

How much is anything worth?  It's an interesting question and one that permeates every aspect of life and society.

Passion can cloud judgement and so can greed. If you are passionate about overclocking and/or greedy for the highest numbers possible in every respect, then memory that comes with 3,100MHz written on the packet is going to represent desire in its own right.

Then there's the business argument for performance. So if you have a machine that's a little quicker, then maybe more work can be done in the same period of time – and you can make the financial argument for buying the fastest thing around. This argument for PC hardware is a little like buying 99 octane fuel for your car because it is more efficient. It might be true, but secondary behind the fact that ‘faster is just cooler'.

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And so we come to ADATA's new launch: XPG V2 3,100MHz DDR3 memory in dual 4GB stick kits.

So what about the actual product features?

• Support for Intel XMP (Extreme Memory Profiles) version 1.3
• Support for dual channel mode
• RoHS compliant
• Complies with JEDEC standards
• Uses high-quality, 8-layer printed circuit boards and aluminium heat sink, effectively reducing the memory module temperature
• Adopts Thermal Conductive Technology (TCT) thermal technology for heat dispersal
• Supports Intel Core processors and the latest fourth-generation Z87 platform

According to ADATA, overclocking enthusiasts who want the very best performance available – with complete stability and JEDEC compliance – should find that this memory is totally compatible with Intel’s 4th Generation Core processors and Z87 Platform.

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So what's the secret behind this ADATA XPG V2 3,100MHz technology?

Well it seems that V2 is the result of special cooperation between ADATA and Asrock. Interesting.

When clocked to its fastest certified speed, bandwidth on these modules is 24,800MB a second, which could be interesting for professional users who put 24×7 strain on workstations running products like After Effects.

Stores like Overclockers have 4x4GB Kingston Beast 2400MHz kits around the £139 mark. One step up from there would be the 8GB Corsair Dominator Platinum 2,800MHz kits available at £199. How much will ADATA be charging for the 3,100MHz kits?

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KitGuru says: If this 8GB kit comes in higher than £300, then its target market will be very narrow indeed. Then again, Bugatti  does not design Veyrons based on mass-market-appeal.

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