KitGuru KitGuru.net – Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards
Performance and cost are closely tied to production processes when it comes to memory. We quizzed Bernd about whether Kingston would soon make the move to the new 22nm memory, “Yes, this market, whether DRAM or NAND is driven by technology advances. Die shrinks are very important as they allow production cost reductions”.
Bernd is a straight talker. In fact, all through the interview, there was only one area that made him shy – speaking about future product releases from AMD and Intel. We asked him for Kingston’s opinion on AMD Fusion, “Kingston Technology works closely with many of the key component vendors – both CPU and motherboard – making sure our products are compatible. We expect DDR3 volumes to continue to grow this year and integrated graphics will play a part in this growth. We expect they will be used in mainstream applications, gaming, and even in the growing home theatre market”.
Although USB3 has been adopted slowly through 2010, KitGuru is now seeing more and more motherboards with this kind of functionality. We asked Bernd if we should expect an update to Kingston products soon, “See, you prove the point I made earlier: The ecosystem wasn’t there so far, that’s why you haven’t seen USB3.0 drives in stores. Now the motherboards are coming out of the lab into the shops and of course it makes sense to offer the matching memory and storage products. Watch this space!”
KitGuru thanked Bernd and asked if he had a final thought for the KitGuru reader.
“This market never ceases to amaze me. It’s supposed to be the quiet summer season with half of Europe lying on the beach and the Middle East starting a month long religious holiday, while we’re on the brink of a double dip recession. But while we spoke today my account managers booked more than five million dollars’ worth of revenue – almost twice as much as I had expected for today. Excuse me while I find out why people just can’t get enough of our stuff”.
Recent price moves from Kingston have kept the brand competitive. The 64GB SSDNow V drives are now around the £90 mark in the high street and a 4GB kit of HyperX T1 modules will also cost you around £90 from your local store. If we were in the memory market, right now, all eyes would be on Kingston. From Bernd Dombrowsky's words comes a clear message, Kingston is gunning for market share and believes it can out-compete every other vendor in the market on R&D, marketing and price/performance. One thing's for sure, KitGuru readers are in for a value-storm as competition heats up!
KitGuru says: We love it when senior executives like Bernd Dombrowsky Get In The Ring. His passion for the product is infectious – especially the top end HyperX modules. We're keen to see Kingston's new 64-128GB SSDs with next-generation controllers and smaller/faster memory. The DSLR cameraman inside us also wants to feel the joy of 35MB/sec burst mode on SD. With a bit of luck, the SSDs should be in stores around Christmas.
If you love or hate the man, the company, the product – you can let us know below or comment fully in the Kitguru forum.
very interesting, I didnt know they were that big, scary statistics.
corsair seem so small after reading that. but that doesnt really mean much in regards to quality. I will be honest Kingston are never on my list when im looking for memory or other specialties. Might give them a look now after reading this.
he was surprisingly blunt, which I liked. many executives dance around the questions, he didnt. Full marks for that approach, very refreshing.
Kingston ram is actually very good, I bought it for my system last time as a local dealer had it on offer, and its been as good as any other brands ive owned.
Very good interview, liked the reporting style.
I thought this was very good interviewing and his responses were both honest and to the point, which is quite unusual to read. One thing though, his comments on SATA 600. while probably true, are missing the point. Sata 600 is the future and if you choose to ignore it, due to sales figures then its very damaging to a company as being seen as a ‘leader’. Those who make the most daring products can actually sell goods further down their line.
I fail to see how anyone would pay so much for a camera storage card. perhaps for business and sports photographers who need fast storage and an array of shots from their high end canon or nikon?
I like a guy who isn’t afraid to hide behind an executive mask. very direct !
Well this makes up for the lackluster HIS interview on kitguru last month, which was so boring I almost hit my head off the keyboard. This guy in Kingston is a sharp shooter, like it.
Interviews are hard. if the person is boring, the whole experience is a chore. This one was a good read from start to finish. thanks to Bernd for taking the time to tell it like it is 😉
I wonder why they dont get into power supply design like so many other memory manufacturers do.