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Will Kingston's innovation carry across to the enthusiast-class HyperX memory modules? Since 4GB PCs became standard almost 10 years ago, system memory capacity has stagnated. Only the introduction of Intel’s triple channel memory architectures allowed users to sample 6GB on a regular basis. KitGuru quizzed Bernd about Kingston’s plans to introduce monster-modules.
Bernd said, “Great question! HyperX kits are designed and tested to support a large variety of products on the market, both for Intel and AMD based systems. A majority of the dual channel market is based on 4GB kits although we’re seeing more extreme users building rigs using 8GB kits. Our sales records show growth in 8GB kits, but these sales are not tracked directly to the CPU/Motherboard combination used with them. We expect this trend to continue as pricing of the higher density DRAMs starts to decrease in the 4th quarter. The 2Gbit chips used on 4GB modules are just now becoming available; how quickly and to what levels prices will move down will depend on the chip manufacturers pricing and wafer starts. To build 8GB modules the industry will need to use 4Gbit DRAMs but we are still a couple of years away from seeing high volumes of 8GB modules.”
Have to say that this Bernd character comes across as supremely confident. We asked him why he seemed so happy with life in the volatile memory market, Bernd replied “This year will be a very successful one for Kingston Technology and we are happy with the global performance of HyperX as an enthusiast product line as well as our multi-billion business in general”.
Multi-billion dollar turnover. That must help.
So why are people buying Kingston in record numbers ? Bernd was not shy in giving us an opinion, “Quality, quality, quality. Also, great customer service, worldwide logistics and purchasing – these have been our strengths as a company for over twenty years. This year we have expanded our HyperX product line and now have a complete range to suit the needs of all users including T1 high performance memory, our core product line Genesis, blu, LOVO low voltage performance memory and, this month, HyperX H2O water cooled memory. We also certified the fastest XMP ready production memory on the market”.
KitGuru asked if Kingston is really ahead, Bernd replied “Our product technology equals or exceeds any other vendor on the market today. Expect to see more from the Kingston HyperX team this year. We believe that we have made great progress in delivering to the enthusiast market what they need and even the hardcore crowd has begun to take us very seriously”.
very interesting, I didnt know they were that big, scary statistics.
corsair seem so small after reading that. but that doesnt really mean much in regards to quality. I will be honest Kingston are never on my list when im looking for memory or other specialties. Might give them a look now after reading this.
he was surprisingly blunt, which I liked. many executives dance around the questions, he didnt. Full marks for that approach, very refreshing.
Kingston ram is actually very good, I bought it for my system last time as a local dealer had it on offer, and its been as good as any other brands ive owned.
Very good interview, liked the reporting style.
I thought this was very good interviewing and his responses were both honest and to the point, which is quite unusual to read. One thing though, his comments on SATA 600. while probably true, are missing the point. Sata 600 is the future and if you choose to ignore it, due to sales figures then its very damaging to a company as being seen as a ‘leader’. Those who make the most daring products can actually sell goods further down their line.
I fail to see how anyone would pay so much for a camera storage card. perhaps for business and sports photographers who need fast storage and an array of shots from their high end canon or nikon?
I like a guy who isn’t afraid to hide behind an executive mask. very direct !
Well this makes up for the lackluster HIS interview on kitguru last month, which was so boring I almost hit my head off the keyboard. This guy in Kingston is a sharp shooter, like it.
Interviews are hard. if the person is boring, the whole experience is a chore. This one was a good read from start to finish. thanks to Bernd for taking the time to tell it like it is 😉
I wonder why they dont get into power supply design like so many other memory manufacturers do.