The Backup Plus is housed in a small, cuteish box, which manages to cram a fair amount on to the front without looking overly cluttered.
The back of the box includes a picture of the Backup Plus which is ‘to scale' – allowing you to see how thick the drive actually is if you just picked it up in a shop, for instance.
Inside is simply the drive itself, an 18-inch USB 3.0 cable and a little quick start booklet.