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AMD is continuing to champion its new idea of ‘rebellion' in the PC space, with the upcoming debut of its Vega graphics architecture this Thursday at the CES 2017 show. To get us all even more hyped, it's released a new trailer which metaphorically and literally bangs the drum for the next-generation hardware.
AMD's 400 RX series of cards, also known as the Polaris line up, was reasonably well received in 2016. It brought down the price for virtual reality capable graphics cards by a good margin, but didn't do anything to push the envelope of performance and left Nvidia uncontested at the top end of the scale. Vega is designed to change that, with AMD targeting GTX 1080 performance right out of the gate.
Although we won't know until the Thursday unveil and beyond, about whether that's a viable target, early reports suggest Vega could be a strong contender. For now though, AMD is just teasing its unveiling. The Ve.ga minisite has a countdown on it and a trailer that encourages you to ‘make some noise' for Vega and bang the drum for the “rebellion.”
The rebellion has evolved. A new architecture is coming. Learn more about it: https://t.co/lovfn16lQV pic.twitter.com/cui0fpXIwn
— Radeon RX (@Radeon) January 1, 2017
In the video filled with references to rebellions of the past, including a 1920s movie which is at least partially based during the 1917 Russian revolution, AMD shows a young boy banging a drum. A big, red drum. Iconography in the background demands that the people be given control once again, and stating that virtual reality is not just for the one per cent.
That sounds an awful lot like what the 400 series GPUs did for the gaming world, bringing down the price of VR capable hardware. That's not something we expect Vega to do, but AMD does have a tendency to undercut Nvidia where it can, so we may see it do the same again when Vega is released at some point in the first half of 2017.
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KitGuru Says: With Zen showing so well against high-end Intel chips, do you think AMD can continue its current wave of change with a strong unveiling of Vega?
Meh…
I highly doubt they can price cheap enough for either their GPU’s or CPU’s to make much of a difference. Intel is on their 3rd attempt at 14nm, and AMD get their gpu’s made from the same place NV does. So yeah… I hate to be…. wait no I LOVE TO BE A BUZZKILL so there you go! BZZZZZZZZZZZZZZZZZZZZZTT!!!
Rebellion? That’s just marketing spin, but the AMD fanboys go wild for that sorta thing cause they don’t have many straws to grasp for at this point. Ho ho ho! Merry VERY late X-Mas AMD fans, your tech is SUPER LATE, and will just be similarly priced to the competition anyways!
IMO, NV drivers are way more reliable. It would take a lot for me to break my brand loyalty at this point.
I do expect ZENRyzenPEN whatever you want to call it, to be a better price to performance deal WHEN you have apps or games that actually use all 8 cores well enough. But that is so rare, and generally only a few FPS difference in games. I had many an angry debate with AMD fans about this even during the poopscavator and buttdozer vs haswell days! COMPUTER WARS NEVER CHANGE! programming for 8 cores is hard!
Have a great new year folks!
try again, AMD this generation did NOT use TSMC which uses 16nm they use GF/Samsung which is 14nm, not at all the same thing, very different in fact.
Nv drivers are NOT always more reliable, fact is they have had just as many problems with Win10 as an example that ended up burning cards, not to mention, they do not 100% fully support all the advanced DX11 let alone 12 feature set. Keep drinking that green kool-aid and try serving it to others, does not change the fact spouting half truths keeps you a full douche 🙂
Nv is a pure GPU focused company but even then they have just as many issues with their expensive proprietary BS more often then not catering to their newest and best while the old gets left behind, quality of workmanship is nor has ever been their forte facts are facts.
They are quicker to release “driver” fixes, not always. Should you get a bad card using underspec components not designed for the heat/amps they pushing out, well you are left paying top dollar for middle ground build quality.
Not saying everything they produce is crud, not at all, but am saying 9/10 you are paying far more then should be for all that proprietary BS(often less quality in component selection to ensure higher profit margins and minimize warranty time line returns) that you shouldn’t be instead of getting the actual premium product being paid for, when history has shown many times over, you are not getting so.
Be brand loyal nothing wrong with this, is your $ afterall, but trying to convince others to drink that kool-aid just because it may or may not be better is just stupid asf. Running things to their breaking point out of the box is just a bad idea, I know far more folks using AMD/Radeon for many many years longer then Intel/Nv(from a quality maker) sure they may not always be as fast, but they are built for the long haul, i.e quality, not just trying to fleece results which is very much Intel/Ngreedia way of doing things.
Have a great new year to you as well 🙂
Yeah I’m on Intel/Nividia now, but I’m like Maurice. Like wth are you talking about??
Bro your information is way off. I love my PC build, but I’ve had a few issues with Nvidia drivers.
Secondly, AMD does not get their process from the same place as Nvidia. Again…Wth??
I concur brand loyalty/fan boy/girl whatever, is fine as long as people don’t attempt to sway other people with misinformation.
Stick with the brands you like, enjoy. People don’t have to like the same products. People also can like different products without the hate.
As long as people enjoy their rigs and gaming, it doesn’t really matter.
I however am looking forward to an all AMD build.
As far as marketing spin, who the hell company doesn’t?? Including Nvidia and Intel.
I missed it myself, but AdoredTV pointed out that the video also has a sign that says “POOR VOLTA”. It is clearly a dig at Volta and suggesting AMD is trying to take on Volta with Vega as well, not just Pascal and Pascal Refresh. I assume that will be with the rumoured “Vega 20” not “Vega 10” but still it shows they are confident. Hopefully that confidence will be well earned.
I think you’ve been buying into hype of Nvidia and Intel too much if you think their CPUs and GPUs need to cost as much as they do. In fact they don’t need to cost anywhere near as much. This is most evidentally true of Pascal where they set a MSRP and Founder’s Edition pricing and to this day Pascal cards still cost somewhere above MSRP (though no longer do all count FE prices).
I am not am AMD fan though. I will buy whoever gives me the best performance within my budget. For the last several years AMD has made it hard to pick them based on that except in the low to mid ends. Hopefully that changes with Vega and Zen as we need competition in the entire CPU and GPU stack so this overpriced Intel and Nvidia top end processors get big price cuts.
EDIT: It is true that few applications use eight or more cores/threads, but where that many is useful is in heavy multi-tasking with multiple apps, for example running a game and recording it using Open Broadcasting Software.
Here you go https://uploads.disquscdn.com/images/623e7f82179e1a476b1b2f780b53f2b1d9fada2345b60c3d3f3223b4164e6832.jpg
Ryzen has Intel in panic mode, don’t know where you have been getting your information from but multiple Zen engineering samples with features disabled or buggy have Ryzen at Broadwell level IPC at less TDP regardless, and Ryzen CPUs are expected to clock higher at launch, obviously without the performance hampering bugs or disabled features which only increases their products competitiveness, all for significantly less than what Intel is offering at the same performance level with the motherboards being less expensive as well.
Vega has also been demoed in a crippled form as well (Engineering sample, crammed into a tiny case with tape covering the vents, likely causing throttling) and it still beat the GTX 1080 handily.
Also Somnum = Sleep and the closed eye logo is clearly an Nvidia eye logo in disguise.
AMD does not get their GPUS made at the same place Nvidia does. Also Nivida does not make CPUs incase you dont know that either.
It more than likely cost AMD $20 dollars to make a cpu and sell it for $500 vs Intel equal $1100
I did not notice any of that in the video either.
Or you could just hope that AMD can actually pull through on its word. Because that’s good for everyone. I run intel and Nvidia hardware but quite frankly I want AMD to give them some competition. Put an end to their essential monopoly on high end computing so that A this price gouging shit can go down the toilet and B We’ll get some serious innovation the longer their both nipping at each others heels for the top performance.
Most people I talk with in actual games agree. AMD drivers have more problems. I’m not the only one who had issues running minecraft on an AMD card! 75% of people on steam use NV for a reason.
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