Home / Tech News / Featured Tech News / Asus increases the MSRP of multiple graphics cards and motherboards

Asus increases the MSRP of multiple graphics cards and motherboards

The MSRP of Asus graphics cards and motherboards have increased due to the increasing costs of production and shipping. Not all graphics cards and motherboards have been a target of this increase, but as we move into the first quarter of the year, more products could see similar price bumps.

The news came from Asus’s technical product marketing manager Juan Jose Guerrero III (via VideoCardz). Juan said that despite the company working closely with “supply and logistic partners to minimise price increases”, the operations, components, and logistic costs have increased alongside import tariffs.

The price increase comes into effect immediately, as we see by Newegg's listing of the Asus Radeon RX 6800 XT ROG Strix LC. Before this, the graphics card was priced at $899.99, but it has since increased to $1079.99.

Some Asus components listed on the company's US store have also increased already:

  • ROG-STRIX-RTX3090-O24G-WHITE: $2109.99
  • ROG-STRIX-RTX3090-O24G-GAMING: $1979.99
  • RTX3090-24G-EK: $2014.99
  • TUF-RTX3090-O24G-GAMING: $1839.99
  • ROG-STRIX-RTX3080-O10G-WHITE: $1049.99
  • ROG-STRIX-RTX3080-O10G-GAMING: $929.99
  • RTX3080-10G-EK: $999.99
  • TUF-RTX3080-O10G-GAMING: $859.99
  • ROG-STRIX-RTX3070-O8G-WHITE: $779.99
  • ROG-STRIX-RTX3070-O8G-GAMING: $699.99
  • RTX3070-8G-EK: $729.99
  • TUF-RTX3070-O8G-GAMING: $649.99
  • KO-RTX3070-O8G-GAMING: $639.99
  • DUAL-RTX3070-O8G: $599.99
  • ROG-STRIX-RTX3060TI-O8G-GAMING: $599.99
  • TUF-RTX3060TI-O8G-GAMING: $529.99
  • KO-RTX3060TI-O8G-GAMING: $519.99
  • DUAL-RTX3060TI-O8G: $499.99

As of now, no other AIB partners have announced an increase in the price of their products. Logistics and operations costs may be unique to each manufacturer, but some manufacturers use the same components as others, therefore, an increase of the components price would affect other companies too. Import tariffs affect all manufacturers too, but only time will tell if other manufacturers will follow the same path.

KitGuru says: Do you plan to buy a new motherboard or graphics card from Asus? Considering these price increases, will you choose another graphics card or motherboard from one of Asus competitors?

Become a Patron!

Check Also

First Nvidia RTX 5080 card found with missing ROPs

The plot thickens regarding the GeForce RTX 50 series ROP issue. While Nvidia initially confirmed …

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!