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“We have already shipped more than 1 million AMD Fusion APUs”
While the battle for high-end desktop graphics with nVidia has been a close-fought affair, the battle for high-end CPU sales has been completely one sided. From the outside, AMD has appeared to be doing the right thing. Focus on the larger chunk of the market and see what battles can be won there. It seems to have generated a huge jump in sales for the first time in many years.
We asked Byrne about 2010.
“2010 was a really strong year for AMD”, he said. “Across our entire business with APU shipments in Q4 totalling over one million units and in the component space, we’ve continued to deliver a strong line-up in both our graphics and product lines”.
With processors, it seems that more cores is better, “AMD Phenom 6-core CPUs delivered even more performance in the enthusiast space, while our commitment to price performance has enabled AMD to make quad-core CPUs even more affordable”.
Byrne's background is graphics, so we'd expect him to be confident about the DX11 space, “Our Radeon HD 6000 graphics cards introduce unprecedented levels of game performance, best-of-breed energy efficiency, and an unmatched feature set, including the ‘must-see' AMD EyeFinity technology”.
So how many of these products have actually been sold into the global market on Byrne's watch?
“As of the end of Q4 2010, we have shipped more than 35 million DirectX 11-capable GPUs and over 1 million DirectX 11-capable APUs”, said Byrne.
Quite a lot to read. not the usual interview.
He seems quite clued in on the industry. They seem to be doing well.
100 platform design wins? whoever would have known that.
I am really looking forward to the bulldozer designs, they need something more powerful than their high end CPU’s at the minute.
The biggest benefit could be their mobile sector targeting. Intel really struggle with mobile chips.
I dont think fusion is late to the party, its just its sitting in the corner and no one is playing with it, as no one knows its even out.
@Tech Head: We agree. For some reason, the overall launch has not propagated to the person-in-the-street yet. But reviews only started 4 weeks ago, so we guess it will take a little longer
Seems like a smart bloke. I still think they are lagging way behind intel in the CPU arena, no matter how they spin it. those 6 core chips are still slower than intels 4 cores.
Love AMD processors. those 6 core black editions are great value for money. Look forward to seeing bulldozer too. I hope they kick intels ass.
A lot of reading in this interview. I cant help but feel he is hiding a little about some of the facts. Still thanks for the time.
good reading thanks for the interview.
Ive spoken to John personally. He used to be my neighbor. This man is rediculously smart, but he just never says anything out the company’s projects. I couldn’t even get him to admit to that AMD was working on a 6000 series before it came out!
@Mitch: Surely there must be some dodgy photos you can share !