The MSRPs
Using the average frame rate data presented earlier in the review, here we look at the cost per frame using the UK MSRP launch prices for each GPU.
As for the cost per frame analysis, using the MSRP data the RTX 4080 is somewhat of a mixed bag. For one, it's 35% more expensive per frame than the RTX 3080 10GB, and only 11% cheaper per frame than the RTX 4090 at 1440p. It is better value than the likes of the 3090 and 3090 Ti, but both of those cards have been available under MSRP for a long time now.
At 4K though, its value relative to the RTX 4090 actually gets worse, as it is now barely 1% cheaper per frame. This is a sticking point for me as we all know the xx90 SKUs are not meant to be about value for money, but the 4080 ends up offering equivalent cost per frame to the 4090, and that doesn't add up for me.
Current retail pricing
Things don't look too good when judging cost per frame using current retail prices. The RTX 4080 is still 18% more expensive per frame than the RTX 3080 10GB, and only 8% cheaper per frame versus the RTX 3090 Ti. This is assuming you can actually get a 4080 at £1269 as well, so the value is only going to get worse if the cards arrive with higher pricing, which is certainly looking like it will be the case.
At 4K using current pricing, the 4080 offers just 6% better cost per frame than the RTX 3090 Ti and RTX 4090, so it's not exactly looking like a value champion.