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The MSRPs
Using the average frame rate data presented earlier in the review, here we look at the cost per frame using the UK MSRP launch prices for each GPU.
In terms of cost per frame, based on the launch MSRPs we can see the RTX 4070 is the best value Ada GPU yet, reducing cost per frame by 10% versus the 4070 Ti. It is, however, hardly much of an improvement in value over the previous generation, offering equivalent cost per frame to several of AMD's RDNA 2 offerings, as well as the RTX 3070.
Likewise, at 4K the data shows us its value is dead even with the RTX 3070, and just pennies better than the RX 6800 XT – despite those GPUs launching over two years ago now.
Current retail pricing
Cost per frame based on current retail pricing also paints a slightly different picture. With RTX 3070 Tis on offer at £500, we can see the 4070 offers no meaningful improvement in value. Likewise, AMD's 6700 XT can be found for under £400, which equates to 12% better value than the RTX 4070, which is hardly inspiring stuff for a new GPU.
