The MSRPs
Using the average frame rate data presented earlier in the review, here we look at the cost per frame using the UK MSRP launch prices for each GPU.
With the £389 MSRP, the RTX 4060 Ti comes in £20 more expensive than its predecessor (+5%). Considering it is just 11% faster on average at 1080p, cost per frame based on the MSRP is better – but only absolutely marginally, with a 5% reduction. That's still enough to take it to the top of the chart, but the actual improvements are minimal.
At 1440p, as the 4060 Ti falls off slightly in terms of performance, so does the improvement in its cost per frame – here it offers just 2% better value than the RTX 3060 Ti using MSRP data. It's not exactly good progress.
Current retail pricing
The picture changes when looking at cost per frame based on current retail pricing. Here the RTX 4060 Ti is knocked off the top of the chart by a few AMD GPUs – including the RX 6700 XT, which at £360, offers better value today as well as an extra 4GB VRAM, which will only get more beneficial for gaming as time goes on.
At 1440p, even the RTX 3060 Ti becomes better value, as we found it on sale for £359 – just a £10 price cut to its MSRP, but that's enough to make it better value than its successor, which pretty much sums up the situation here.