We take our noise measurements with the sound meter positioned 1 foot from the graphics card. I measured the noise floor to be 32 dBA, thus anything above this level can be attributed to the graphics cards. The power supply is passive for the entire power output range we tested all graphics cards in, while all CPU and system fans were disabled. A reading under load comes from running Cyberpunk 2077 for 30 minutes.
As for noise levels, both Arc GPUs are right in line with the competition. As we'd expect given both SKUs use the same cooler, but the A770 is the faster chip, it does run a bit louder, with its fan at about 1800rpm, producing 38dBa of noise – making it only a little bit louder than the RTX 3070 Founders Edition. The A750 runs its fans slightly slower, at about 1600rpm in our testing, producing 36dBa of noise.
While fan noise is absolutely fine, I did notice some coil whine present. This was most noticeable on the A750 but was still audible with the A770, though it wasn't much of a problem while gaming, only in certain game menus with an uncapped frame rate. We provide a sound test of this in the video.