The MSRPs
Using the average frame rate data presented earlier in the review, here we look at the cost per frame using the UK MSRP launch prices for each GPU.
Look now at cost per frame using the launch MSRPs, well the RX 7800 XT is a clear leader. At 1440p it offers 23% better value than the RX 6800 XT, while cost per frame is also reduced by 24% compared to the RTX 4070. Again, compared against the 4060 Ti 16GB which launched at the same price, it's not even close, with the 7800 XT delivering 30% better value.
Those margins don't really change at 4K either, with the exception of the 4060 Ti 16GB, with the 7800 XT's cost per frame coming in 32% lower.
Current retail pricing
Cost per frame based on current retail pricing is a slightly different story however, with just a 5% improvement at 1440p for the 7800 XT over the 6800 XT which I found for £490. The RTX 4070 is also available at £570, though the 7800 XT is still 21% cheaper per frame. Likewise, even with the 4060 Ti 16GB on sale at £430, AMD's new GPU offers a 22% reduction in cost per frame.