The MSRPs
Using the average frame rate data presented earlier in the review, here we look at the cost per frame using the UK MSRP launch prices for each GPU.
Cost per frame based on the MSRP pricing is competitive. The main question mark is that the RX 7700 XT is slightly worse value than the RX 7800 XT also launching today, which is unusual considering the cheaper card usually offers more value – that's not the case here. Still, at 1440p its MSRP equates to a 17% reduction in cost per frame compared to the RX 6700 XT, while it's 19% cheaper per frame than the RTX 4060 Ti 16GB.
Current retail pricing
Current retail prices do paint a slightly different picture. At 1440p for instance, the 7700 XT is slightly worse value than the RX 6700 XT, which I've seen for less than £320 – it's 11% more expensive per frame. It is still better value than the 4060 Ti 16GB at £430 though, offering 17% better value.