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The name of flagship AMD Radeon revealed: Fury is back

AMD’s next next-generation flagship Radeon graphics card will be the world’s first add-in-board to use stacked high-bandwidth memory (HBM) that will ensure unprecedented performance and will open a number of new doors for graphics adapters. It is rather ironic that for a graphics card that shows the future of GPUs, AMD has reportedly decided to use a name from the past.

In a bid to emphasize that its next-generation flagship Radeon graphics adapter based on the code-named “Fiji” graphics processing unit is a very special product, Advanced Micro Devices plans to assign a special name to it, not a model number. The new top-of-the-range graphics board from the company will reportedly be called AMD Radeon Fury, which should imply how furiously fast the new GPU is.

AMD’s flagship Radeon Fury “Fiji XT” graphics processing unit is reportedly based on the revamped GCN 1.3 architecture and integrates 4096 stream processors (64 compute units), 256 texture units as well as all-new memory controller to support vertically stacked high bandwidth memory (HBM) chips with 1024-bit input/output interface. The top-of-the-line Radeon graphics adapter is expected to carry 4GB or 8GB of HBM memory with up to 640GB/s of bandwidth (thanks to 4096-bit memory bus and 1.25GT/s transfer rate). The Radeon Fury graphics card will feature a hybrid liquid cooling system and will require two 8-pin PCI Express power connectors.

amd_radeon_artwork_angle_new

The AMD Radeon Fury reminds of ATI Rage Fury, a popular graphics card for gamers from ATI Technologies in 1998. The add-in board was among the first graphics adapters to feature 32MB of SDRAM, but it was not nearly as popular as 3dfx Voodoo or Nvidia Riva TNT. While it did demonstrate great performance in 32-bit colour mode, it was not a dream graphics solution and certainly was not a legend.

It is interesting to note that the dual-chip Radeon Fury Maxx launched in 1999 introduced the alternate frame rendering multi-GPU technique to the consumer market, but received a bad reputation for poor drivers and lag issues. Nowadays all multi-GPU sub-systems use AFR method of multi-GPU rendering.

AMD did not comment on the news-story.

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KitGuru Says: The Radeon Fury is definitely a nice name. Moreover, many experienced gamers will clearly remember good-old days of 1998 – 1999 as well as the ATI Rage Fury and the ATI Rage Fury Pro graphics cards (which were actually manufactured by ATI in Canada back then!). But the key to success of AMD’s new flagship is not nostalgia. They keys to success are actual performance in video games, price and availability. Will AMD Radeon Fury deliver? Let’s wait and see! In the meantime, let's think, what variations of AMD Radeon Fury we can expect from Advanced Micro Devices. The dual-chip could be called Radeon Fury Maxx, whereas a slightly slower version could carry the name Radeon Fury Pro…

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28 comments

  1. I would definitely buy it when it comes out, if it weren’t for the horrendous software and driver support from AMD.

  2. Your sheepishness towards the rest of the NVIDIA fanboys is showing quite a tad. Do what you will. As long as you know your not running the forefront in hardware. I however will gladly take the one you turned down. Cheers

  3. even when nvidia puts out a buggy “whql” driver and fails to support the majority of its graphics cards on a popular new game that they worked with the dev on, AMD is still the one with bad drivers and software support.

    gorsh

  4. “horrendous software and driver support from AMD” – You can easily tell when someone doesn’t know what their talking about.

  5. They could’ve gone with Radeon Max Fury, since there’s an epic blockbuster out there Mad Max Fury Road

  6. What do you mean? Of all the cards I’ve used AMD drivers were the only one’s I didn’t need to do a system restore on.

    Nvidia and their BSODs. >.<

  7. my only 2 cards that died were nvidia, i’m since on AMD and it’s all working great, not a fanboi though…i will switch again at one point

  8. Charles Charalambous

    Really, never had BSODs with Nvidia for 8 years now. Where the AMD card I bought was not compatibly with my phillips monitor back in the day. AMD’s response was to buy a better amd card to solve the problem. To which I told them to fuck off. A friend bought AMD recently and regrets it insanely due to their crappy drivers and crappy support the only game they did not fuck up on release for him was GTA V.

    Saying all this this is where AMD fanbois and Nvidia fanbois get real. Both sides have some big issues it is just whether you are the lucky one to not experience it or the unlucky one.

    I had nothing but issues with AMD where Nvidia was smooth for me. For other people it is the opposite. The worst nvidia experience I had was buying INNO3D cards built like crap never last, last 4 cards have been MSI, been good since.

  9. That’s where our divide lies, in my years of building PCs, Nvidia just hasn’t cut it for me after being a frequent customer for several years.

    It just cuts off workload when their drivers fail for me, and while performance is definitely a neat option, Stability is something I have experienced better with AMD cards and drivers, as such I will be their customer until that changes.

    Not to be a fanboy here, but it’s what works for me. It may not be for you or certain card technologies may be preferable on the Nvidia side of things, but it’s up to everyone’s preference on what card they use.

    I might be using Nvidia for my next build, but honestly I’m just too scared due to varying experiences with stability when it came to their GT 8000, 9000,GTX 600, 400 cards.

  10. Charles Charalambous

    Fair enough, never had issues with either of those ranges but always had issues with AMD. Not saying AMD are bad for card reliability I probably just got unlucky on the draw. You had the same thing but with the opposite side. This is my point precisely when it comes to reliability of drivers, (Not performance or the fact one side is majority lacking). The cards themselves, people have different experiences and then taint the other side. Most issues people complain about happen on both sides.

    The last AMD nail for me was when the card would not support my 1280 x 1024 monitor, they told me to buy a better card, forums was full of people having the same issue. I went to nvidia with a 9800gt and BOOM worked with my monitor had no issues since, just some dodgy card makers like inno3d.

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  12. … like you.

  13. I will give you that. AMD cards are really good hardware-wise. I’m even sitting with one right now. But it still doesn’t change the fact that software and driver support is a field where AMD is lacking.

  14. I’ve had cards from both brands as well. On the hardware front, I’m biased towards AMD but when it comes to software, Nvidia is the one.

  15. Johnathon Buchannan

    I have had no issues using the 15.5 beta driver from amd which fixed a bug with rendering Open-GL… Pllays all the games I throw a it and is more stable than the drivers I used to use way back when I had an Nvidia 9600gt XD,,, although that was obviously a long time ago lol :p…

  16. Yeah I know this is the only reason why I’m with Ngreedia. It’s like the lesser of 2 evils. AMD needs to realize that their is a new sherrif in town and it’s called SOFTWARE. in the 21st century software is what matters the most. I really hoped they’d get their shit together because I only bit high end GPU’s because I only upgrade every 6 years or so and yet again I had to go with Ngreedia, because software support is very important to me. Ngreedia and their “works” tech is utter shit. And mom stuck with them yet again because it’s the lesser than case scenario. AMD’s lack of caring is causing Ngreedia to monopolize the market, big time. So these 2 companies shares equal blame…

  17. Just my opinion, and what’s in a name and all that, but calling something ‘Fury’ or ‘Killer’ or ‘Rage’ is the kind of thing that would make me less inclined to buy a product if I actually gave a damn about nomenclature as well as performance.

  18. True words friend…

  19. Nope. Since i’ve owned more than my fair share of AMD/ATI cards over the past 5 years. It sounds as if you’re just a fickle consumer with his knickers in a twist over some obscure problem that was probably down to something completely his own fault and had nothing to do with the card or drivers.

  20. so you would prefer a less out there name like titan???? Fury is very fitting, considering how much Rage and Fury gamers expel!

  21. I’ve owned my fair share of ATI/AMD cards over the years as well. Things change over time, and software support wasn’t always this bad, but it is now and has been for quite a while. While most problems occur due to the user him/herself, this is not the base for my postulate. I’m talking from experience with programming and software development, while being as objective as I can be. I’m not saying Nvidia is the better alternative, I’m simply saying that I would love to have that card, if it wasn’t for software (or lack thereof) that AMD provides.

  22. It took AMD 2 weeks to release a game driver for Witcher 3, driver that was available day one from Nvidia. What does that tell you?

    If they would cry less about how nvidia screws them over and actually did something for a change, maybe the release gap and market share difference wouldn’t be that big between the two companies.

  23. But the key to success of AMD’s new flagship is not nostalgia. They keys to success are actual performance in video games, price and availability

    Yeah, so a neat name, but what really matters is the performance. The way it should be.

  24. I’ve just bought a 970, and had the ‘Nvidia driver kernel stopped responding and has recovered’ message frequently (sometimes as much as 10 times a day). I’ve thoroughly tested my system – CPU stability tests, defaulted my OC, memtests, vram mem tests, flashed the vbios, reinstalled the drivers, DDU and reinstalled, DDU and rolled back to 350.12, reinstalled my OS, and reseated my RAM and CPU, and then finally RMAed the new card, with the new one exhibiting the same features. Turns out it’s a driver issue that affects the 350 driver too. Bear in mind there’s no fix beyond disabling TDR, and waiting for a new driver. This is not an old card with poor support – it’s their most popular card, and it’s an OS breaking issue that they haven’t fixed yet.

    AMD are nothing like as bad as you may out, and Nvidia are not as good. They’re both pretty decent these days in general, but you still get problems.

  25. Sounds like a faulty PSU or RAM stick, or maybe wrong timings on your RAM. The new Windows WDDM drivers seem to disagree a lot with Nvidia cards if there is even a hint of instability (including voltages, due to hardware throttling on the card itself). One way of dealing with this is do disable the Windows TDR as you mention or go into bios and change it from PCIe 3 to 2 instead (which shouldn’t be noticable). This, however, is not isolated to NVidia cards and affect AMD cards as well.
    I’d like you to show me where you find these statistics? Because from what I see, the most popular Nvidia card is in fact the 760 followed by the 660.

    On a final note. Yes, there are driver issues and bugs. Both Nvida and AMD has them. What I’m trying to say, is that Nvidia does put in some effort to get rid of these issues in stark contrast to AMD which released their last WHQL driver over 6 months ago. Yes I know there are beta AMD drivers, but compared to even the release of stable nvidia drivers, AMD is slow to fix some very real issues (I’m still struggling with stability on my AMD card, but I manage).

    I suggest you go try and develop a 3D dx/opengl applikation for windows. When that’s done, return to me and let me know if your views has changed.

  26. Nah, checked all that. The RAM timings weren’t changed between cards, for a start. I would have naturally suspected the RAM but the problem only started when I put in the new card. It went from absolutely fine to crashing loads. I also did thorough memory tests, and personally checked the timings, and even loosened them and upped the voltage. I checked it all, and barring faulty RAM that wasn’t showing up on mem tests, it wasn’t them, and with the default CPU clocks it wasn’t instability. Absolutely no stability showed up on any of the tests, and I had no instability issues whatsoever with my previous card, a 670. I defaulted the BIOS, cleared the CMOS, and tried using the auto and manually settings for the RAM. Even on 1333 (it’s 1600 rated Vengeance) it gets the crash. I’m a system builder and enthusiast so it’s not like I’m new to this stuff. It’s an Nvidia specific problem because it’s to do with their drivers. It’s not instability, it’s bad drivers, and Nvidia have now recognised that themselves:

    https://forums.geforce.com/default/topic/833693/geforce-drivers/nvidia-driver-352-86-stops-responding-and-kernel-reloads/post/4543825/#4543825

    As many on there say, the TDRs are related to gaming and chrome, not anything else. I noticed this thread not because I was looking for it, but because it hit my front page on reddit:

    https://www.reddit.com/r/pcgaming/comments/37ycdg/psa_the_latest_nvidia_driver_35286_causes_tdrs/

    This is a really common issue particularly with 970s.

    I wasn’t saying the 970 was their most popular card according to sales. I was meaning that in terms of most recent architecture, sales, and price-performance, it is the card you’d expect them to be paying most attention to out of their line up.

    AMD have a different approach. They release beta drivers all of the time, they’re just much more circumspect about certifying them as WHQL. Because they don’t certify drivers anything like enough, it means they don’t have to provide support for people having trouble with beta; it also means plenty of people don’t update until there’s a new WHQL, leaving them with poor performance. Nvidia, meanwhile, seem to certify anything at all without properly checking it. There’s absolutely no way someone buying a new 970 should be confronted with an issue like this with a WHQL driver. So neither have the right attitude IMO.

  27. Water cooling solution ??
    No thanks

  28. Lemming Overlord

    Whut?! No Maxx? Or are they saving that one for the X2?