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Prices of AMD Radeon R9 290-series graphics cards seem to have stabilized both in the U.S. and in Europe. Apparently, supply and demand of such graphics adapters are now balanced and there is no need to further cut the prices.
At present the most affordable AMD Radeon R9 290X boards in the U.K. are priced between £245 and £265 inc VAT. The cheapest AMD Radeon R9 290X graphics cards cost $279 – $299 in the U.S. after mail-in-rebate. Prices in Eurozone vary greatly, but inexpensive Radeon R9 290X adapters cost between €330 and €350. The most affordable Radeon R9 290 graphics cards are currently priced at $240 (after mail-in-rebate) – $260, £220 – £230 and €285 – €300 in the U.S., the U.K. and Eurozone, respectively.
All of these prices have been stable for over a month now, which means that neither AMD nor its partners have reduced prices of the Radeon R9 290-series products any further. Moreover, some AMD Radeon R9 290X graphics cards even got more expensive recently. Stabilization of the prices indicates that either AMD and its partners can no longer reduce prices without facing massive losses, or the companies no longer need to maximize sales of such hardware in the channel.
Back in early January, 2015, chief executive officer of AMD revealed that the channel still contained excessive amount of the current-generation Radeon inventory. The company vowed not to announce any new graphics adapters in the Q1 2015 and instead concentrate on selling through the existing add-in-boards.
“From Q1 to Q2, I think the largest improvement will be around the channel health,” said Lisa Su. “We have had this channel problem for a couple of quarters, and it is important for us to correct that. We definitely reduced some inventory in Q4, and we will take significant action to reduce that inventory in Q1, and that will give us an opportunity to return to a more normal desktop channel business.”
AMD and its partners among makers of add-in-cards and retailers started to cut-down prices of AMD Radeon R9 graphics adapters in September ’14 following launches of Nvidia Corp.’s GeForce GTX 970 and 980 graphics boards. AMD said that it needed to reposition some of its products in order to better compete against rivals and to lower inventory. Market sources revealed that demand for high-end AMD graphics cards was constrained because many of those who used advanced Radeon graphics adapters for crypto-currency mining started to sell their hardware off via Internet auctions in the third quarter of 2014.
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KitGuru Says: If you were planning to get a Radeon R9 290-series graphics card when the prices hit the bottom, then you probably have missed your chance already since many models actually got slightly more expensive in the recent couple of weeks. However, unless demand for the Radeon R9 290-series drops significantly in the coming months because the market expects arrival of the Radeon R9 390-series in June, the prices of the Radeon R9 290-series graphics adapters will remain on the current levels for a long time.
This could also mean the 300 line is close. Why would they keep offering older cards at a discount and cannibalize on the market that they need to sell the 300 line to? Hike the prices now, get people to wait for the new release, and have a more successful launch of the new cards. Then, after the hype dies down and the orders start slowing on the 300 release, chop those prices back down even lower and bring people on board with the great price/performance ratio that we’ve all come to love. An even lower price margin will create a phantom performance/elitist gap between the 200 and 300 line. Cheap 200 cards will bring people over, and higher priced 300 cards will be the long term goal for those Nvidia converts looking to get bang for their buck.
I think they started to sell again because 3.5GB+512MB GTX 970 was found out.
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Does that mean a longer wait for the R9 390/x R9 380/x until xhe exhisting inventory has sold through, here in New Zealand the prices for the R9 290/X never really declinded that much anyway.
To me it seems that every day AMD sit on their hands the more of a stronghold Nvidia seems to get, and unless the R9 390X shows a phenominal performance and price gap between itself and the TitanX/980 Ti I can’t imagine that changing alot, the latest rumor has August as the launch window for the R9 390/X, thats either a ton of inventory to shift or some issues with their flagship product either way it’s not a good look.
afg . true that Patricia `s report is impossible… on wednesday I bought Saab 99 Turbo since I been making $8569 thiss month and also ten/k this past month
. it’s actualy my favourite-work I’ve had . I began this three months/ago and pretty much straight away was earning more than $75… p/h . you could try here HERE’S MORE DETAIL
I couldnt even get them when I really wanted the last few weeks, they were all out of stock. (atleast in this region)
I guess AMD’s plan worked to help out the stockpiles ( well, atleast for the 290’s)
There are a LOT of you smeggers who bought a Saab 99 Turbo on Wednesday, despite the fact Saab no longer produce any cars… if you bought second hand you have been had mate! Also you all seem to have made $8569 ‘thiss’ month, that’s really lovely for you all and thank you for rubbing it in our faces you lowlife scum 🙂