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Nvidia Corp. is mulling to reconsider prices of select high-end graphics cards in order to further strengthen its positions in the market advanced graphics solutions. If the company proceeds with the plan, it will get considerably harder for Advanced Micro Devices to regain market share it lost to Nvidia in 2014.
AMD’s recently introduced Radeon R9 300-series graphics cards are based on “Hawaii” and “Tonga” graphics processing units that have been available for several quarters and demand for such adapters is not strong in the channel, two sources with knowledge of the matter have revealed. AMD’s new flagship Radeon R9 Fury X graphics board is powered by a brand-new “Fiji” GPU and offers higher performance than its predecessors.
Even though Nvidia has a substantial competitive advantage over its rival even after the latter introduced its new products, the company is considering ways how to improve sales its high-end graphics cards.
One of the ways to boost sales of GeForce products is to reconsider pricing of GeForce GTX 980 Ti and possibly GeForce GTX 970/980. Prices of GeForce GTX 980 Ti and GeForce GTX 980 are very competitive in the U.S., but in Europe and the U.K. they are pretty high. In a bid to make its GeForce GTX 980 Ti more popular, Nvidia may decrease its prices, at least in some countries, according to a market rumour.
If Nvidia changes prices of its GeForce GTX 980 Ti and GeForce GTX 980, AMD will have to reconsider prices of its Radeon R9 Fury X as well as Radeon R9 390X in a bid to stay competitive.
Nvidia did not comment on the news-story.
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KitGuru Says: At present the information about potential price-cuts from Nvidia should be considered as a channel market rumour. Recommended prices of Nvidia graphics cards seem to be too high in Europe, hence, it is logical for the company to reconsider its MSRPs.
Shit is about to go down. The £50 price difference is justifiable for the Fury X against the 980ti as it accurately outlines their close performance but if the latters price goes down AMD won’t have as much ground to stand on, and they’re not going to lower the price of their cards right after they’ve just been released.
This is the power of being first into the market when it comes to next generations of products.
glad the msi gtx 980ti sold out before i could buy it earlier.
Price Cut? music to my ears
Buy the EVGA one then… You can never go wrong with them…
i like evga, but i want a cooler running card and i’m pretty sure the msi runs cooler.
Wow… everything is pretty much checking AMD.
A high possibility for checkmate after Zen because 40% improvement is just not enough without any fancy stuffs. I’m pretty sure Intel has something up to their sleeve as well with all these years of holding back.
Tech news website is going to be very busy next year.
They run pretty cool. Consider the Hybrid then… It’s got a built in liquid cooler…
https://www.youtube.com/watch?v=qtRqmzRMar8
Actually unfortunately it is not close
http://www.hardocp.com/article/2015/06/24/amd_radeon_r9_fury_x_video_card_review#.VYugSEbCezs
The frame timings and min frame rate also suffer on the fury x. It only gets close at 4k, but then ha sa 4GB Bottleneck more common resolutions such as 1080p and 1440p it is not close at all. Then for people like me who want 4k 60 and don’t have display port on their monitor, or room for mounting a liquid cooler also another big issue. that £40 difference is not doing anything. I would have to buy a new monitor if i wanted to buy a fury x and have 4k60. Last thing I should have to do on a £510 card.
Prices in Europe are crazy. Euro dollar rate is poor. The last few Video card purchases I made were used 780TI’s on ebay at a third of their retail prices. (Thought I do have a couple of 980’s too for DX12 later in the year).
It looks like I will also take a Pass on AMD’s new cards too. (Why would you pay the same price as a 980 TI for something that is markedly slower.)
You need a new monitor. The difference between old panel and new ones, even TN’s is quite shocking. go for 1440 144hz. (Then worry about a video card/s).
4k just isn’t there yet.
My monitor is a Samsung pls panel 1440p best monitor I ever owned no way am I ditching it. Everyone who has seen it can not believe the image quality. So no I don’t need a new monitor.
I looked at the draft which said $9958@mk11
gg
http://www.GlobalworkworldDijital/weII/pay...
Better buy Gigabyte G1 Gaming 🙂
which model?
EVGA > MSI
For me MSI is one of the worst for cooling cards.
EVGA even with stock-like cooling isn’t noisy at all, they got the best warranty for GPU. MSI is not that bad, but EVGA is for me the best for Nvidia’s cards (don’t tried KFA/Galax).
let they add FreeSync support, to preserve their market share
Overclockers.co.uk have already lowered the price of the 980ti to as low as £509.99. Now where have I heard that number before… XD
A price cut will doom AMD
for as long as the GPU market has been a 2 company field Nvidia has always charged a price premium in Europe over the equivalent ATI/AMD card, they never bothered to even try to match prices now that they are says only one thing Nvidia are worried that DX12 and driver revisions might make the Fury X fly.
Contrary to what hardocp claims other reviews have shown the Fury X is chomping at the ass of Titan X and 980Ti and jumps ahead by only overclocking the the GPU by 100mhz wonder what will happen when they figure out how to make the HBM overclockable.Also given that Kitguru is clearly still sore over being denied a Fury X sample, the fact that they linked to a site that has a equally “negative nancy” stance about anything that’s not Nvidia the hardocp review can be easily dismissed.
When Tiny Tom Logan gives the Fury X both the Gold and Innovation award well then the Fury X is undeniably a good product regardless of what the haters say.That being said I’m giving some serious consideration to a 980Ti as it’ll be end of July/Mid August before I’m in a position to buy either.
Either way Nvidia needs to drop its prices in Europe and sellers need to start reflecting the currency exchange rate in their prices £1 is worth $1.55 however alot of retailers like overclockers are pricing their products as if £1 is worth $1.
EVGA does it better.
http://www.techpowerup.com/reviews/EVGA/GTX_980_Ti_SC_Plus/34.html
Gigabyte’s is cooler by 6 degrees in both idle and under load.
Has higher core speed out of the box and has better performance in games out of the box.
Is a better overclocker on average.
Just bought the reference Ti from Zotac – 5 years warranty.
Prices in Canada are high too. I’ve been considering buying a evga gtx 980 ti acx 2.0 but for 869.99 + 10$ shipping… I mean it ain’t cheap. I might wait a few more days, see if nvidia is really gonna lower prices.
4GB is a bottleneck? are you remotely serious? its 4GB of HBM, its way faster than 6gb or GDDR5.
Actually, The Hybrid 980 Ti never goes into the 60’s and you can reach much higher OCs due to that temp. The stock 63MHz difference will literally make no difference. Also, EVGA is known to have the most reliable cards not to mention easily the best customer service and warranties.
Guys, where’s the Kitguru Fury X review!?!?!
I think that has more to do with the current exchange rate of $0.81.
A) you replied to the wrong person
B) the bottleneck Charles is referring to is the size of the frame buffer
C) last I checked, 7GHz (GDDR5) is faster than 500MHz (HBM). HBM isn’t faster than GDDR5, it has lower latency being closer to the GPU, and has a wider memory bus.
http://www.kitguru.net/site-news/announcements/zardon/amd-withdraw-kitguru-fury-x-sample-over-negative-content/
so much BS…
and in Canada, EVGA isnt as spectacular as claimed.
Try to RMA a card in canada for example lol.
My MSI cards always ran a lil cooler then evga did too though.
not sure where you got that idea, frozr is considered one of the best
solutions in market.
Zotac = 5 years.
The hybrid is much more expensive than the G1 too.
How is it that people fail to understand simple math or physics?
You can’t stuff more than 4GB of data into a 4GB memory buffer, no matter how high-speed it is.
It a car analogy, a high-speed sports car capable of carrying 500lbs will carry no more than a regular delivery van capable of carrying 500lbs. Even if the high-speed vehicle can deliver it faster, the fact is, it still can only carry exactly 500lbs.
So even if HBM had higher bandwidth, it will swap out data more often (through the significantly slower PCIE bus into system RAM, possibly even to the even slower page file in your HDD/SSD) than a 6GB-armed GPU.
This is not apparent in most games, but Dying Light, Shadow of Mordor, and Dragon Age Inquisition at 4k will definitely do it.
No, it’s not. Until proven otherwise, the Fury X doesn’t OC well. If the thermal imaging tests are anything to go by, the Fury X’s VRMs are operating at 100 degrees at *stock* clocks. The rest of the GPU is cool, but if you try to push more volts through those poor VRMs, you will most certainly pop them.
Oh, and the Titan X and 980ti were stock clocked, and reference cooled too. Comparing OC to stock, are we? Realize that custom 980ti designs like the EVGA 980ti SSC are factory OC’d (not the ceiling yet), pull significantly away from the Fury X, and *still* OCs to an average of about +50% in total.
Design oversight? Maybe. Poor manufacturing? Perhaps. If this is true, then all the early adopters have just been taken in.
Would AMD admit to such a thing? Not a chance.
You may have a point after the “Kaby Lake” 2016 Skylake refresh rumor recently surfacing. Intel’s probably going to take Skylake’s IPC and try to get clock speeds up a good bit from Skylake’s dismal frequencies.
frequency is different from speed
well u know as we talking about price, over here in MALAYSIA it cost stagering RM 2,999.00!!!
and my salary every month here just RM 1,500.00. Fuck my country and his currency
Higher performance, quality etc comes with a price and this card is set at a VERY good price.
G1 overclocks just as good as a hybrid. The PCB makes all the difference.
actually speed is more times than not used instead of frequency. if you’re going to attempt to correct me, be a little more creative.
Actually, you’re wrong. It doesn’t OC as high.
It OCs pretty well for an air cooled card. The Hybrid gets about 50MHz extra at best. Not worth the price hike.
Damn if the arsehurt for not getting a review sample is really showing.
It is considering the temps. If you look at any graph, it clearly shows the 980Ti Hybrid topping everything but the Titan X sometimes and sometimes even beating it.
I’ve been thinking about a 980 ti, just seems steep. It’s €850, which is €200 more than my 780 ti cost. If they take a bit off, I’m in.
ok, and?
ok, whatever floats your boat
Gigabyte G1 980 ti is faster than the evga sc 980ti by 20+fps. Beats the fury by 25+fps in most benchmarks @ 1080p and 4 k . The G1 is the fastest 980 ti you can buy.
Ya it’s the exchange rate. $650USD = $806CDN. Maybe if they cut the price by $50 we will get these bad boys for under $800.