Intel uploaded and swiftly deleted an odd presentation this week. The slides told a story of ‘Core Truths', taking aim at AMD's new Ryzen laptop processor naming scheme and accusing AMD of selling ‘snake oil'. Leo gives his thoughts…

Intel has officially taken issue with AMD's Ryzen laptop processor naming scheme. Recently, AMD switched up the naming of its laptop CPU SKUs, leading to a scenario where consumers may be misled. Currently, AMD's laptop processors use multiple generations of CPU architecture, with some still utilising Zen 2 CPU cores, something not easily spotted when reading the name of a new gen Ryzen 7000 or upcoming Ryzen 8000 laptop processor.

In its slides, Intel specifically hones in on the Ryzen 5 72520U. While the ‘7' at the front of the name may have you thinking that this uses the same Zen 4 architecture as AMD's Ryzen 7000 series desktop processors, it actually uses Zen 2 cores.

While Intel's presentation was swiftly removed from its website, VideoCardz obtained it beforehand, making it publicly available. We haven't seen this kind of marketing push against AMD since the 2000s, so this development is certainly notable.

This isn't to say that Intel is completely innocent of deceptive marketing. One example here would be the Intel Core i9-11900K, which had fewer cores than the previous Core i9-10900K. Beyond that, for a few years, Intel used 14nm, 14nm+ and 14nm++ to brand its processors, while AMD had moved on to 7nm.

This move comes at an interesting time too, as Intel is due to launch its new Meteor Lake processors in mid-December, and AMD is planning a new wave of Ryzen 8000 series laptop processors for 2024.

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KitGuru Says: Do you think AMD's laptop CPU branding has become confusing in recent years due to the mix of CPU architectures used? 

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