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Apple chip designer Jim Keller (re)joins AMD

AMD seem to be having a tough period right now facing stiff competition from Intel and Nvidia, however they have acquired a high profile chip veteran – Jim Keller.

Jim Keller is returning to the roost, he worked for AMD for more than a decade, designing their chips. His recent job was director of platform architecture at Apple, where he helped to spearhead development of the A4 and A5 processors which are used in the iOS products and in Apple TV.

Jim Keller (right) - rejoining AMD.

AMD have got him back and he will be returning as corporate vice president and chief architect of the AMD microprocessor design.

The Verge add “Although Keller's hire is a bright spot, AMD was decimated back in December, with VP of strategy Patrick Moorhead and Product Director Carrell Killebrew among the departures. Only a week ago, the man responsible for brokering deals between AMD and console makers left for rival Nvidia. Keller will be working under CTO Mark Papermaster, himself a former Apple employee who left in 2010.”

Kitguru says: Is it enough to help them tackle Intel in the coming years?

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