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Advanced Micro Devices plans to lower prices of its A-series “Kaveri” accelerated processing units, according to a media report. The company wants to fight back some market share from Intel Corp. before the end of the year and will lower prices of popular APUs so that to make them more competitive. In addition, AMD will discontinue the A10-7700K chip in order to boost demand for more expensive products.
AMD plans to slash prices of its A10-7850K, A10-7800, A8-7600 and A6-7400K accelerated processing units on the 28th of November, 2014, reports Hermitage Akihabara web-site citing sources in Japanese retail. Exact details about the price-cuts are unknown, but it is unlikely that the prices will be reduced radically: the chips are not completely outdated and AMD does not need huge price-cuts to sell them.
Keeping in mind that Advanced Micro Devices unofficially cut prices on select central processing units and accelerated processing units in early September, it is about time for AMD to reconsider its prices ahead of the holiday season. It is noteworthy that AMD in many cases does not make formal announcements regarding its price reductions and even does not update its official price list on its web-site. As a result, in many cases retailers sell AMD’s chips at prices below official quotes from AMD.
In addition, the company will discontinue its A10-7700K “Black Edition” (four Steamroller cores, Radeon R7 graphics engine with 384 stream processors (GCN 1.1), 3.40/3.80GHz, 95W, 4MB total dedicated L2 cache, socket FM2+) APU in order to make enthusiasts buy more expensive A10-7850K “Black Edition” APU with unlocked multiplier. Considering the fact that AMD is going to slash price of the A10-7850K, ceasing to supply its cheaper rival is a right idea as it will help to maintain desktop average selling prices at around current levels.
AMD did not comment on the news-story.
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KitGuru Says: AMD’s price-cuts will make PCs based on its chips slightly more affordable. Unfortunately, since Intel Corp. is rumoured to be flooding the market with its processors these days, it is unlikely that AMD will manage to fight back any significant amount of market share even in the low-end.
My brother has the A10 7700k and it’s surprisingly good, especially for it’s price. As a PC builder It’s great to see this happening. I like using the 7850k in low budget builds anywhere between £300-£500 and the fact it’s getting slashed means there’s more room for upgrades in my existing cheaper builds
The problem is that most people are brainwashed by intel’s marketing technique. They have no idea anything about the CPU’s and since they don’t have a commercial or forum x didn’t use it in their test build, they suck because they’re not not an i7.
AMD apu need to cost lesser than Intel cpu by at least $50 to gain back the market share. Competition is good for everyone. Why buy things expensively?…
A price reduction is always nice, but what I’m really waiting for is AMD’s next gen APU’s, which will hopefully bring a significant performance boost.
Heck I’d buy it over an i3 the i3s are rubbish & don’t overclock very well with the locked multipler. The AMD APUs can probually hit 5Ghz with decent cooling.
Plus I find it impossible to find drivers for an Intel chip based laptop after a OS re-install, AMD at least provide all the drivers you’ll need through CCC
Not just Intel, they need to compete with themselves: you can get an A10 7850K right now for £112, but for a few quid more you can get an Athlon 860K and an R7 250 which together are much more powerful than the APU.
I’m not from the US nor Uk so i guess i have to fork out at least $200 for the latter option…
Bandwagon practices needs to die
Whatever happens to the kill a watt crowd ?