In our noise level tests we switched off all the case fans and replaced the AMD Radeon HD 7950 graphics card with a HD 5550 passive model so were just taking into account the noise generated by the cooler fans themselves.
We measured the noise level with a Digital Noise Level meter at a distance of 1 m from the front of the system.
The acoustic performance of the cooler is impressive, and remains very quiet even with the fan at full speed.