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The Game Max Iceberg 240 ships in a colourful box, with a photo of the cooler set against a mountainous backdrop visible from the front.
Inside, all of the installation hardware comes in a single bag with no labels, so it is not the best start.
The manual is also pretty basic but the diagrams are clear enough to get the job done, so I cannot complain too much.
Also included are two LED fans, of the 120mm size, though these are not RGB – the lighting cannot be controlled and alternates between 7 different colours.
The AIO itself is pretty conventional, with a copper waterblock connected to the aluminium radiator via 12-inch tubes.
Lastly, the pump/waterblock sports the Game Max logo in a very central position, and this logo is also illuminated by green-only LEDs.
Combining the alu rad. withe a copper block is not exactly smart.
There is something wrong with the numbers of the Arctic Liquid 240 (Asetek) and the other 360 and 240 water coolers. Asetek units have nothing different from the CoolIT ones and even DeepCool. And thickness is not better that surface area from what people say. The other aspect is that all these reviews never compare coolers in the same bracket. Where are the H100i and Cooler Master units? Given that Thermaltake and EVGA are also Asetek, there is not much too choose from, but I imagine Corsair and Cooler Master have NDAs forbidding comparing with same bracket coolers. DeepCool also have good 240 units.