Nokia said today that they are planning to cut another 10,000 staff globally by the end of 2013. They are also selling luxury phone maker Vertu in a bid to cut costs even though they plan to boost investments in creating new smartphones based on Windows Phone.

Nokia also announced they will be making changes in senior management and they plan to invest in their location based platform as a way of differentiating its Lumia smartphones with services such as navigation and visual search applications such as the Nokia City Lens.

Computerworld add “On the expenses front however, Nokia said it plans reductions in certain research and development (R&D) projects, resulting in the planned closure of its facilities in Ulm, Germany and Burnaby, Canada. It will also consolidate its manufacturing operations, resulting in the planned closure of its manufacturing facility in Salo, Finland. R&D in Salo will however continue.

Nokia reported in April sales of a!7.4 billion (US$9.7 billion), down 29 percent year-on-year, making a net loss of a $929 million, compared to a net profit of a $344 million a year earlier. It struggled with poor sales of low-cost phones and its Symbian-based phones, while the share of its new Windows Phone sales was still small.”

Kitguru says: We hope 2013 is a stronger year for the company, we would hate to lose such an iconic company.

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