Home / Tech News / Featured Tech News / Toshiba Memory is rebranding as ‘Kioxia’

Toshiba Memory is rebranding as ‘Kioxia’

We've talked a lot about Toshiba Memory over the last few years, particularly in 2017, when Toshiba sold off the controlling stake in the company to help stay afloat. Soon, Toshiba Memory will be no more, as the company has announced plans to re-brand.

Toshiba Memory will be rebranded as ‘Kioxia', which is a combination of the Japanese word ‘Kioku', meaning memory, and the Greek word ‘axia', meaning value. The change over will occur in October and is intended to “mark a new era” for the company.

Toshiba Memory Corp. is currently owned by a few companies. Toshiba itself still owned around 40% of shares back in 2017, meanwhile a group of investors led by Bain Capital owns just under 50%. Currently, Toshiba Memory continues to be among the top three memory producers in the world, so a rebrand is a bigger deal than it may seem at first.

If Kioxia ends up going public for stock market investors, then we'll be seeing some other big changes in the months to come.

KitGuru Says: There is a good meaning behind this new brand name, although it is going to take some getting used to. After all, Toshiba Memory is already very well-known. 

Become a Patron!

Check Also

Blizzard brings Loot boxes back to Overwatch and other major updates

When Blizzard made the jump from Overwatch to Overwatch 2, 6v6 gameplay wasn't the only thing it left behind. Overwatch 2 also launched without loot boxes, which were the original game's primary source of revenue. Now two years later, Blizzard is bringing them back. 

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!