CES 2023: Cooler Master introduces new gaming, streaming and PC gear

If there was an award for the company presenting the most products at CES 2023, Cooler Master would probably be nominated. In total, the company is introducing about 50 products, ranging from cases, peripherals, accessories, and PC components to full systems, chairs, and gaming stations.

Cooler Master is celebrating its 30th anniversary, so it decided to go all out in this CES. As it continues to shift from a traditional PC component manufacturer to a tech-lifestyle brand, Cooler Master is getting into more market segments, namely portable storage, full systems, mobile gaming, and streaming.

Cooler Master's PC system lineup is based on three ideas: “Be Excellent”, “Be Different”, and “Be Creative”. Although it may seem vague initially, it all makes sense when we see what the company has in store for us. Under the “Be Excellent” pillar, we have the Cooling X, a fully liquid-cooled system with liquid-cooled side panels that act as a heatsink, and the AIOX NUC, a compact PC based on Intel's NUC platform.

For the “Be Different”, there's the Shark X and the Sneaker X systems, both based on winners from Cooler Master's Case Mod World Series, and the Mini X, a full system packed in a case with modular panels on all sides. Lastly, the “Be Creative” pillar is represented by the Cosmos Infinity 30th Anniversary limited edition, a remastered version of the C700M limited to 1,000 units.

Onto another segment, Cooler Master has also been working on a useful accessory for your gaming setup. Named Master Accessory Gem, this mount-anywhere utility will help keep your space organised by allowing you to hang your headset, gamepad, or smartphone anywhere you wish. Another debut for Cooler Master is the Oracle Air, the company's first portable storage drive capable of transferring data at speeds of up to 1000mbps.

Another case revealed at the event will be the TD500 Mesh V2. The design remains similar to the V1, but features like thicker radiator compatibility, USB-C 3.2 Gen2 connectivity, and a modular PSU shroud cover are welcome additions. The Master Accessory Gem will be available for $29.99, and the Oracle Air for $49.99. The TD500 Mesh V2 case will go for $89.99.

Moving on to the immersive gaming products, Cooler Master is again bringing the Orb X into the spotlight. As a multi-purpose station for gaming, working, and entertainment, the Orb X promises to offer a premium user experience in terms of visuals, audio and comfort thanks to its automated shuttle dome, triple-monitor compatibility, built-in surround speakers and ergonomic recliner for customised comfort.

Another gaming station presented by Cooler Master is the Dyn X, a racing rig for casual gamers and racing enthusiasts with rigid construction, broad compatibility, and easy adjustability. Lastly, the Synk X is a cross-platform haptic chair that converts sound waves into vibrations, providing a real-time tactile experience. With an ergonomic design, adjustable parts, and a built-in battery for high mobility, the Synk X promises to deliver a unique haptic experience in a comfortable package.

Although the Synk X promises quite a lot, it's still in development. However, Cooler Master has another haptic gaming chair ready to release – the Motion 1. This is actually the world's first haptic engine gaming chair and was designed in collaboration with D-Box. Some games like AC: Valhalla and Dirt Rally 2.0 have their profiles embedded into the built-in D-Box Motion Code. If there's no profile for a game, plugging in a compatible controller will do the trick. You can even customise how the chair responds to specific movements. Besides games, the Motion 1 can also deliver the haptics experience while watching select movies. Pre-order is now live, but you'll have to be willing to pay the $2,299 that Cooler Master is asking for.

If you're looking for something more down to earth, there's the Hybrid 1, a high-end gaming chair with a racing car seat design and MuscleFlex mesh. This material promises to deliver the perfect balance between strength and elasticity while providing support for all body shapes and weights. On top of that, you'll have fully adjustable ergonomics. The Hybrid M is also on the way, which features a massage motor, a 15000mAh battery, and app integration. The Hybrid is now available for $499. The Hybrid M will go for $699-$799 and will release during Q3 this year.

In the mid-range and entry-level, we get the Caliber X2 and the Caliber R3. Despite their connection, the new chairs differ entirely from their predecessors, featuring new looks and improved comfort and ergonomics thanks to the upgraded headrest and lumbar support, soft memory foam, steel frame and thicker seat base. Both chairs are now available, with the X2 going for $399 and the R3 for $299.

Besides chairs, Cooler Master is also getting into the desk market with the standard GD160 and an ARGB variant. Both standing desks were designed with durability and ergonomics in mind, offering you plenty of space for everything you might need to have at hand while working. They also have an integrated full-surface, water-resistant mousepad for easy cleaning. Despite what their names suggest, the ARGB isn't the only difference between them. The ARGB variant uses a dual motor system to adjust the height via the built-in controller. These are expected to release in Q2/3, with the standard model going for $349 and the ARGB variant for $799.

Those looking for an affordable controller compatible with PC and Android should take a look at the Cooler Master Strom controller. Coming with a shape similar to that of the Xbox controller, the Strom offers multi-device connectivity via wire and wireless, up to 40 hours of usage with a single charge, and an optional Storm controller cradle to hold your smartphone while gaming. The controller will cost you $39.99, and the cradle $14.99. These two items are now available for sale.

Moving on to the PC peripherals, Cooler Master is going all out in this segment. As the centrepiece, we have the MK770, Cooler Master's first gasket-mounted keyboard. This new hybrid wireless mechanical keyboard was designed to offer a cleaner sound profile and a flexible typing feel, featuring Kailh Box V2 switches, hot-swappable switch capability, PBT double shot keycaps and a 3-way precision wheel. The keyboard will be available in various colours, including a Cooler Master-themed palette.

Cooler Master is also debuting in the streaming market with three new products. First, we have the Stream Lux full-spectrum LED light to provide proper lighting for anyone on-camera. Then, we have the Stream Lucid USB-C mic featuring a built-in filter that reduces popping and static to increase recording quality. Lastly, there's the Stream Origins capture card, capable of recording up to 4K 60FPS with HDR enabled.

For anyone looking for a pink-themed set of peripherals, Cooler Master is releasing the Sakura edition of some of its most popular peripherals. That includes the CK721 mechanical keyboard, the MM712 mouse, and the MP511 XL mousepad. Note, however, that these are limited edition releases (second-run). To commemorate its 30th anniversary, Cooler Master is also releasing a 30th Anniversary Edition collection of peripherals in the company's iconic colour scheme. This collection consists of a special edition MP511 mousepad, an MK721 mechanical keyboard and an MM721 gaming mouse.

As for new headsets, the brand is getting ready to release the entry-level SH711 and the MH731. The former features 40mm drivers in dual-chamber design, ANC, and wireless connectivity. The latter follows a more traditional approach, packing 50mm drivers, a wired 3.5mm connection and a detachable boom microphone.

Cooler Master is giving quite a shake to its PSU lineup, introducing various new models and variants of existing power supplies. Starting with the new GX III series, these will come with between 550W and 1250W. Featuring a half-bridge APFC + LLC + DC to DC converter, 80 Plus Gold certification, modular design and a fan with S.T.C.M zero-rotation feature, the GX III PSUs are shaping to be a new core product in Cooler Master's lineup.

Onto the SFX PSUs, the brand is preparing to launch the V750 and V850 SFX Gold power supplies, extending the lineup to meet the power requirements of modern high-end components. Furthermore, Cooler Master will also release the V1100 and V1300 SFX Platinum, pushing the small form factor into new heights of power delivery.

The V-series ATX PSUs are also getting new models, namely the V750/850 Gold i and respective 12VO variants. All models come with an 80 Plus Gold rating, half Bridge LLC converter, 135mm fan and smart thermal control mode. Moreover, they feature a semi-digital design that allows users to monitor their status via software. As the name suggests, the 12VO variants were designed to meet the new ATX12VO standard, meaning there's no conversion of 12V power to 5V or 3.3V inside the unit (done by a compatible motherboard).

As part of the celebration of Cooler Master's 30th anniversary, the company is releasing a special V1300 Platinum model. Apart from the exterior, it comes with the same high-grade components as the original model, including 100% Japanese capacitors. Then, there's also Dual Mode PD, a dual-mode power bank with a 15000mAH battery with a 65W mode for fast charging and an alternative 45W mode.

To finish, we still have to talk about what new cooling products the company plans to release. After the success of the Mobius 120, Cooler Master decided to launch a new OC variant with the same design as the standard model, but now featuring a cable toggle that lets you adjust fan speeds. Additionally, the new variant uses a double ball bearing design for better performance, minimal friction, quieter operation and increased longevity. Then, there's also the new dual loop LED MasterFan Halo2 fans, which will be available in black and white in 120mm and 140mm sizes.

Starting with the air coolers, we have the Stealth edition of the MasterAir MA824 air cooler. Compared to the original, the differences are in the blacked-out design and two non-LED Mobius 120 fans. The Hyper series is also receiving some love, with the release of the Halo2 variant of the Hyper 212 and the new Hyper 622. The new Hyper 212 packs an MF120 Halo2 fan for increased performance and revised looks. As for the new Hyper 622, it packs a six-heat-pipe heatsink and two MF120 Halo2 fans.

The liquid cooling lineup will also expand with MasterLiquid Atmos and the MasterLiquid Sub Zero EVO launch. Not much is known about the first, but it's said to offer upgraded fans and a new pump cover design. as for the new MasterLiquid Sub Zero Evo, it's a better version of the non-Evo model, with improved TEC cooling technology combined with Intel’s Cryo Cooling technology for 12th and 13th Gen processors. The pump has also been redesigned with a new water block top cover, a larger copper base, and an ARGB-ready top cover. Moreover, the cooler now comes with Mobius 120 fans.

To wrap things up, we have Cooler Master's Cryo Phone cooler. Designed to reduce the temperature of your smartphone while gaming, this cooler uses a ThermoElectric Cooling (TEC) plate to cool your mobile device rapidly and efficiently. It also features a thermometer and a display that lets you control's your phone's temperature and app integration to customise the cooler's behaviour.

KitGuru says: Cooler Master has revealed a lot this week and we'll start to see all of these products hitting the market in the coming weeks and months. Is there anything here you'd like to pick up? 

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