I fondly remember as a kid, getting a new book and wondering what cool and exciting adventures lay within. The smell of the paper, the feel of the pages on my fingers as I flipped them over.  It appears as if the charms of a paperback are dwindling, as electronic books are outselling their physical counterparts.

It really is to be expected, technology is advancing at a never ending rate and according to Jeff Bezos, Amazon founder electronic Kindle books “have now overtaken paperback books as the most popular format on Amazon.com.”

For every 100 paperbacks sold now, customers are downloading 115 Kindle downloads. This really isn't such a revelation however, because Bezos has been highlighting the Kindle momentum for many months. Even in July of 2010, the sales ratio against hardbacks stood at 143 in favour of ebooks, this has risen to 300 Kindle sales now against 100 hardbacks.

The third generation Kindle has now become Amazon's biggest selling product ever, even pushing past the final Harry Potter novel.

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