One of the scariest things we see here at KitGuru is the HUGE disparity between the prices that our readers are able to get from resellers like Aria and Overclockers, compared to the normal folk in the street. It can normally be 5, 10 or even 20% more expensive to purchase from a high street store. But this is something much scarier. KitGuru pulls a black scarf around it's neck and goes riding into the night with Dixons.

Follow the stories on KitGuru in recent times and you'll know that memory prices have tanked – and been scraping along the bottom for quite some time.

On that basis, what price would you pay for a decent stick of Compact Flash for your trusty Digital SLR?

Here's a shocking picture, taken inside Dixons only today.

So how much woulda/coulda/shoulda it have been?

Well the store has loads of stickers saying ‘Challenge us and we'll match Amazon' – so we checked Amazon

KitGuru says: That's a saving of £157.69 on a single stick of memory. Very, very scary.

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