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“We’re going to be making history”, said Byrne.
“It’s an exciting time, particularly with the latest announcement from AMD defining our ambidextrous strategy and enabling our customers to harness the best attributes and performance of both the ARM and x86 ecosystems, as well as true Graphics leadership”, he told us.
“We are the only ones – I repeat the only company – that can do this”, he said firmly.
This point is well made after AMD's recent major announcement from about its 64-bit ARM architecture licence for the development of custom cores for high growth markets – as well as a forward-looking glimpse into AMD’s development plans to deliver ambidextrous computing and graphics performance.
Given that AMD is the only company with this particular set of ducks available to line up, it's certainly unique.
If you missed the announcement or you're not certain about the benefits that AMD's new agreements bring, then here's a quick summery:-
- Business is all about the TAM – which is the Total Addressable Market
The more customers you can reach, with a product they might want, the higher your sales potential will be - The traditional markets that AMD was focused on in the past have stagnant or shrinking TAMs
- In stark contrast, some experts are predicting that the TAM for ARM could be bigger than x86 by 2018
- If you had a company positioned to make both x86 and ARM products available, then the TAM is likely to pass $80Bn at some point in 2014
Speaking at the start of May, this is how AMD CEO Rory Read explained the advantage.
“Before today, AMD was the only company in the world to deliver high performance and low-power x86 with leadership graphics. AMD now takes a bold step forward and has become the only company that can provide high-performance 64-bit ARM and x86 CPU cores paired with world-class graphics. Our innovative ambidextrous design capability, combined with our portfolio of IP and expertise with high-performance SoCs, means that AMD is set to deliver ambidextrous solutions that enable our customers to change the world in more efficient and powerful ways”.
The idea of having the same pin-out for x86 and ARM certainly opens up a lot of possibilities.
One of which is a platform that Intel won't go near.
That sounds a lot like ‘leading'.
I’m happy that AMD is making a recovery and I wish it good luck, but it’s a pity that desktop enthusiasts don’t see to be part of the roadmap.
AMD get a lot of stick in the CPU sector, but they offer a lot for budget users. I am sure they will get high end processors out again in 2015 to target intel.
Their GPU’s are very strong this year and have caused nvidia some serious embarassment. TITAN Z for instance? it was delayed after they saw the performance of the R9 295X2.
Heres to the future !
R9 295X2 has been the best video card release ever IMO. I can’t afford one, but the value is actually very strong and the performance at Ultra HD 4K is incredible. First watercooled reference card ever 🙂 CPU’s – been a while since I have owned AMD – Intel are just so far ahead. I think AMD did well from console sales on Xbox one and PS4. must have made them billions already.
AMD totally lost the CPU wars, and the gpu war is also on a loosing side. Although 295×2 is a monstrous gpu, it is far too expensive for most people, only enthusiasts with really deep pockets can get one (or more). From my point of view, a PC enthusiast with a relatively small budget, AMD has basically nothing to offer. Intel cpus trample amds to death, and for the same price, an Nvidia gpu will be overall better performance wise. Console-wise speaking, yeah, they kind of won, but that is not enough to keep them afloat… Let us hope they will have something better to offer in the period to come.
@Wolf…
” Although 295×2 is a monstrous gpu, it is far too expensive for most people, only enthusiasts with really deep pockets can get one (or more). ”
Hmmm… and nVidia’s Titan Z at $3000 is what, somehow a better deal?
295X ATE nVidia’s lunch. So much that nVidia canceled the release.
Alexander Wolheart: Master of the Non-Sequitor.
@ CSO John Byrne
If you atre reading this then when is AMD gong to release multi socket Kaveri?
Twin or Quad APU’s would be a real monster both in Compute performance and graphics.