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So how has John Byrne managed to turn around the sales fortunes of a company that was posting losses only a short while ago, with a business model that was squarely focused on traditional markets?
Historically, the company was selling largely on price, following market trends.
When we asked Byrne how this had changed, he told us, “Now, AMD is the processor of choice for every major gaming console and our APU technologies are leading the way in both the desktop and mobile PC spaces. In addition, we have superior graphics technology that allows us to scale into many verticals”.
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But what does Byrne mean by ‘leading the way'?
The top end Haswell CPUs from Intel have a clear performance lead, but that's not the mainstream/mass market.
“At the same time that AMD launched the APU, our competition was also seeing the benefits of integrated graphics, showing that the market was following our lead”, he explained.
“Almost half the die space on AMD's latest Kaveri APUs is now dedicated to graphics and that's an important reason for our success”, said Byrne.
“It means that in today's high-resolution 3D world an AMD Accelerated Processing Unit can, for less than £100, outperform competitor solutions that cost more than twice as much”.
That APU has been a long time coming, when you consider the process of evolution from early AMD processors like the DX4-120 and ATI's multimedia integration efforts into the 9800 All-in-Wonder etc, through to modern APU's like Kaveri.
I’m happy that AMD is making a recovery and I wish it good luck, but it’s a pity that desktop enthusiasts don’t see to be part of the roadmap.
AMD get a lot of stick in the CPU sector, but they offer a lot for budget users. I am sure they will get high end processors out again in 2015 to target intel.
Their GPU’s are very strong this year and have caused nvidia some serious embarassment. TITAN Z for instance? it was delayed after they saw the performance of the R9 295X2.
Heres to the future !
R9 295X2 has been the best video card release ever IMO. I can’t afford one, but the value is actually very strong and the performance at Ultra HD 4K is incredible. First watercooled reference card ever 🙂 CPU’s – been a while since I have owned AMD – Intel are just so far ahead. I think AMD did well from console sales on Xbox one and PS4. must have made them billions already.
AMD totally lost the CPU wars, and the gpu war is also on a loosing side. Although 295×2 is a monstrous gpu, it is far too expensive for most people, only enthusiasts with really deep pockets can get one (or more). From my point of view, a PC enthusiast with a relatively small budget, AMD has basically nothing to offer. Intel cpus trample amds to death, and for the same price, an Nvidia gpu will be overall better performance wise. Console-wise speaking, yeah, they kind of won, but that is not enough to keep them afloat… Let us hope they will have something better to offer in the period to come.
@Wolf…
” Although 295×2 is a monstrous gpu, it is far too expensive for most people, only enthusiasts with really deep pockets can get one (or more). ”
Hmmm… and nVidia’s Titan Z at $3000 is what, somehow a better deal?
295X ATE nVidia’s lunch. So much that nVidia canceled the release.
Alexander Wolheart: Master of the Non-Sequitor.
@ CSO John Byrne
If you atre reading this then when is AMD gong to release multi socket Kaveri?
Twin or Quad APU’s would be a real monster both in Compute performance and graphics.