As if having an ex-body builder as their head tweaker wasn't enough to make your feel inferior, Overclockers (and a number of others) made sure to festoon their booths with a number of simply beautifully crafted PCs, with fancy lighting, watercooling loops and custom motherboard covers that really make you appreciate the artistry behind PC building.
Of course it may have been to tempt you into using its To Your Desk, delivery service (more on that tomorrow).
No one could ever accuse OCUK of not supporting its suppliers
If you fancy winning an amazing looking set up, Wired2Fire had this beauty up for grabs:
It also has a pretty impressive three monitor racer set up if that's your thing.
YoYoTech had a white and Red theme going for its eye catching rig, though its partnership with MSI drew more praise and attention.
Along with a bunch of gaming rigs for people to try out, it was also doing a donation based system for freebies and competitions. If you wanted to take part in its racing sim contest to win some high end hardware, you had to make a donation to Help for Heroes. Likewise if you wanted some freebie accessories. As you can see from the box below, it's going to make quite a bit for the charity over the weekend.
You can also play MSI Jenga if you're so inclined
PC Specialist had a pure white beauty for passers by to gawk at. Unlike many of the others showcased here, it was for sale too – though admittedly it wasn't cheap.